Paper Title

EFFECT OF SOCIAL MEDIA ON EMPLOYER BRANDING AND RECRUITMENT PROCESS

Authors

Profile picture of Suresh. K
Suresh. K
Profile picture of Raju Challa
Raju Challa

Keywords

  • employer branding
  • social media tools
  • human resources marketing (hr marketing)
  • recruitment.

Journal

International Journal of Research in Management Sciences External link

Publication Info

Volume: 10 | Issue: 1 | Pages: 28-36

Published On

May, 2022

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Abstract

The manpower market is particularly competitive environment. The human resources managers have found out that hiring high quality staff is not as easy as it was in the past. The companies want to differentiate themselves and be more interesting for their staff. Human resources marketing can help them gain a competitive advantage and be different. The paper describes the essence and meaning of the human resources marketing. The employer branding helps companies to differentiate themselves from other companies in the field. The paper provides a perspective on the application of employer branding used for recruiting the staff. The substantial part of the paper deals with the social media tools and their usage by human resources managers and employees in the selected company.

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