DIGITAL LEADERSHIP STRATEGIES: IMPACTING EMPLOYEE PERFORMANCE IN THE EVOLVING LANDSCAPE OF INDIA

Abstract

The global digital transformation is underway, and in order for organisations to remain competitive and successful, they must adapt and facilitate the smooth integration of digital transformation into their daily operations. This presents opportunity to implement digital tools that can enhance worker productivity. The objective of this study is to investigate the relationship of digital leadership on employee performance in Indian Organisations, as well as to explore how employee performance can be improved through digital literacy, digital governance, internal collaboration, transparency, a global perspective and curiosity. A sample size of 324 workers was obtained through the distribution of structured questionnaires to staff members, and the proposed model aims to statistically determine the influence of various aspects of digital leadership on employee performance. The findings reveal a strong correlation between the dependent variable and the predictive factors. Therefore, this study implies that all organisations that aim to boost the overall performance of their workers may reach their aims and goals by adopting and emphasising digital governance and other listed factors via effective digital leadership.