Depletion Makes the Heart Grow Less Helpful: Helping as a Function of Self-Regulatory Energy and Genetic Relatedness
Abstract
Often people are faced with conflict between prosocial motivations for helping and selfish impulses that favor not helping. Three studies tested the hypothesis that self-regulation is useful for managing such motivational conflicts. In each study, depleted self-regulatory energy reduced willingness to help others. Participants who broke a habit, relative to participants who followed a habit, later reported reduced willingness to help in hypothetical scenarios (e.g., donating food or money; Studies 1 and 3). Controlling attention while watching a video, relative to watching it normally, reduced volunteering efforts to help a victim of a recent tragedy— but drinking a glucose drink undid this effect (Study 2). Depleted energy reduced helping toward strangers but it did not reduce helping toward family members (Study 3). Helping requires self-regulatory energy to manage conflict between selfish and prosocial motivations—a metabolically expensive process—and thus depleted energy reduces helping and increased energy (glucose) increases helping.