CUSTOMERS PREFERENCE TOWARDS ONLINE SHOPPING APPLICATIONS WITH SPECIAL REFERENCE TO ERODE DISTRICT

Abstract

The behavior of online shopping consumers is also called electronic shopping consumer buying behavior. Research or case studies on online consumer buying behavior are important because it helps to understand consumer needs and helps to understand and analyze when consumers buy products online? Who buys products online? And how do consumers buy products online? The purpose of this research is to examine and analyze consumers' buying behavior patterns on online shopping, and to try to find out the various attitudes of users of the Erode online shopping app to online shopping. The data was collected through a predetermined 80 interviewees with questions. The results of the study concluded that the future of e-tailers in India is especially in cities that look very bright. The online store is providing our customers with the best prices, superior products and a completely worry-free shopping experience. The success of any e-tailer company in India depends on its popularity, brand image, unique and fair policies and relationships with customers.