CRM as a Defensive Strategy: A special reference to problems faced by the customers

Anchit Jhamb "CRM as a Defensive Strategy: A special reference to problems faced by the customers". Journal Issued by CGC, Jhanjhri, vol: 3, No. 1 https://scholar9.com/publication-detail/crm-as-a-defensive-strategy-a-special-reference-t-6101