Bridging the Digital Divide: A Case Study on Metronetwork Online Limited Academic Corperate Social Responsibility Parthnership With the University of Port Harcourt.

Abstract

This book examined the corporate social responsibility engagement and practice strategies of Metro Network Online Limited in collaboration with the faculty of communication and media studies of university of portharcourt. The study was anchored on the siminars, workshops and human capital building needed. The practical resource vituals was designed and adopted for a picture story telling of the book. The theoretical section of the book explored all the ingredients in the practice of coporate social responsibility. Pictures used was obtained from different workshops and seminars organised by Metronetwork Online Limited, and were analyzed and presented in the book. It was found that the corporate social responsibility strategies employed by Metronetwork Online Limited, includes analysising the strength and weakness of the students in the use of modern media technology and the pracrical aspect of media , media mapping, the use and adption of modern communication and media equipments and gargets and development of clear and simple message in journalism. The study also showed that, the students are lacking behind and are not up to date with the practical knwoledge of communication, media and journalism. Hence, Metronetwork Online Limited in consultalation with the dean and management of the faculty adopted a favorable model in organizing a workshop that provide students with technical skills in producing content for media platforms such as radio, televisions, online streaming service and social media with cutting edge technological gears and equipment, hands-on training with practical experience in using modern media production tools and software for creating media contents across various platforms, equiped the students with the skills needed to navigate the dynamic of mordern media industry which includes; video editing, sound design/ recording, music production, scriptwriting, multimedia story telling and content optimization for different media, specifically tailored for new and traditional media platforms. Finally, to cultivate in the students, an understanding of the industry standards in media content production. In its overall performance, the organization built-up a good corporate reputation, promoted goodwill between the organization and the faculty. The study concluded that, a good and transparent corporate social responsibility strategy is effective in building corporate reputation, goodwill, enhance operational performance and cordial relationship between organisations and its stakeholder, in particular Metronetwork Online Limited and the esteem faculty of communication and media studies UNIPORT.