Analyzing the Strategic Role of Business Intelligence Systems in Enhancing Dynamic Capabilities and Competitive Advantage in Data-Driven Enterprises

Abstract

This study explores the strategic impact of Business Intelligence Systems (BIS) in bolstering dynamic capabilities and fostering competitive advantage within data-driven enterprises. As data becomes a pivotal organizational asset, enterprises must adapt through systems that integrate real-time analytics, knowledge management, and decision automation. The paper synthesizes current literature and theoretical models to demonstrate how BIS influence sensing, seizing, and transforming capabilities. Through a conceptual framework, this study outlines the interplay between BIS, dynamic capabilities, and sustainable competitive positioning, offering evidence-based insights for managers and scholars. Key implications for strategic management in digital transformation contexts are also addressed.