Analyzing Impact Of Brand Image On Customer Preference: A Comparative Study Of Public And Private Sector Banks In Kumaun Region Of Uttarakhand

DEEPAK DHARIYAL "Analyzing Impact Of Brand Image On Customer Preference: A Comparative Study Of Public And Private Sector Banks In Kumaun Region Of Uttarakhand". International Journal of Trend in Scientific Research and Development, vol: 3, No. 3 Apr. 2019, https://scholar9.com/publication-detail/analyzing-impact-of-brand-image-on-customer-prefer-25665