An Integrated Model of Scenario Planning, Business Model Canvas, and Financial Modeling for the Early-Stage Enterprise Valuation

Abstract

This paper reports an integrated model for evaluating an early-stage third-party mobile application developer. By combining qualitative analyses, including Business Model Canvas (BMC), strengths, weaknesses, opportunities, threats analysis, and scenario planning, as well as quantitative analysis based on financial modeling and valuation, this study not only demonstrates the viability of the proposed integrated model through a case analysis but also provides meaningful insights into the target company being investigated. The results indicate that the third-party app market competition/failure rate is the key factor for determining whether the target company must reduce its selling, general, and administrative expenses or expanding its customer segments to survive.