Paper Title
An Exploratory Study of the Consumer Perspective of Digital Asset Management (DAM) used by the General Entertainment Channels (GECs) in India
Article Type
Research Article
Journal
SIES College of Management Studies
Publication Info
Volume: 9 | Issue: 1
Published On
March, 2013
Abstract
NITIN TABIB
"An Exploratory Study of the Consumer Perspective of Digital Asset Management (DAM) used by the General Entertainment Channels (GECs) in India".
SIES College of Management Studies,
vol: 9,
No. 1
Mar. 2013,
pp: ,
https://scholar9.com/publication-detail/an-exploratory-study-of-the-consumer-perspective-o-18407
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