AI-powered consumer segmentation and targeting: A theoretical framework for precision marketing by autonomous (Agentic) AI

Abstract

Consumer segmentation and targeting are essential for precision marketing, allowing businesses to deliver personalized experiences. The article explores the transformative role of autonomous AI agents in enhancing consumer segmentation and targeting within the data-driven marketing landscape. The proposed framework integrates machine learning (ML), natural language processing (NLP), and predictive analytics to continuously optimize segmentation models, enabling real-time targeting and hyper-personalization without human oversight. Autonomous agents dynamically manage segmentation by leveraging unsupervised learning algorithms, including K-means and DBSCAN, to refine clusters and discover complex micro-segments based on evolving consumer behavior and preferences. The AI agents use reinforcement learning to enhance campaign management through continuous feedback loops. By monitoring real-time performance metrics, such as click-through rates and conversions, they dynamically adjust ad spend, resource allocation, and personalized content delivery across digital channels. Predictive models, including Random Forests and time series analysis, further support real-time consumer behavior forecasting. This automation reduces operational inefficiencies, speeds up decision-making, and ensures marketing strategies remain relevant and adaptive. Ethical considerations, including data privacy and algorithmic fairness, are integral to the framework, promoting responsible AI deployment. Case studies from industries such as e-commerce and streaming illustrate significant improvements in campaign efficiency, customer engagement, and return on investment. Autonomous AI enables scalable, data-driven solutions that give businesses a competitive edge in rapidly changing markets. Keywords: AI-driven segmentation; Machine learning (ML); Natural language processing (NLP); Clustering algorithms (K-means; DBSCAN); Predictive analytics; Hyper-personalization; Real-time targeting; Ethical AI in marketing