About
Arunraju Chinnaraju | AI-Driven Business Strategist | Researcher | Future Entrepreneur I am a Doctorate in Business Administration (DBA) Candidate at Westcliff University, USA, specializing in AI-driven strategic decision-making, consumer behavior analytics, and digital transformation. My research explores artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and quantum computing to enhance business innovation, optimize consumer engagement, and develop scalable, ethical AI-driven models for startups and enterprises. Beyond academia, my work extends into AI applications in business strategy, e-commerce, and enterprise intelligence, helping organizations harness AI for data-driven decision-making, automation, and personalized customer experiences. With extensive experience in supply chain consulting, ERP systems, program management, and AI-driven market intelligence, I integrate cutting-edge AI solutions with business impact. My research contributions include AI-powered consumer segmentation, predictive market analytics, explainable AI (XAI), and ethical AI governance, bridging theoretical frameworks with real-world applications. My published works focus on autonomous AI agents, AI-driven personalization, federated learning, and digital transformation strategies. Professionally, I have worked as an SAP ERP & Supply Chain Consultant at Accenture and Deloitte, managing large-scale enterprise projects, AI-powered automation, and decision intelligence systems. Currently, I am developing a hybrid AI-powered e-commerce platform, integrating autonomous AI shopping assistants, NLP-driven product discovery, and real-time price aggregation to redefine online retail. As an advocate for responsible AI adoption, I focus on AI ethics, governance, transparency, and privacy-preserving AI to ensure fair and trustworthy AI deployment. My vision is to bridge AI theory with practical business applications, shaping the future of AI-driven business intelligence and consumer analytics. I actively collaborate with industry leaders, researchers, and AI practitioners to push the boundaries of AI-driven decision-making and innovation. If you’re working on AI for business strategy, AI-driven consumer analytics, quantum AI, or ethical AI governance, let’s connect and explore new research frontiers together. 📌 Follow my research, and let’s drive the future of AI-powered business intelligence! 🚀
View More >>Skills
Experience
Doctoral Researcher
Westcliff university
Jan-2021 to PresentPlatform Product Management Intern
SAP CONCUR
Aug-2022 to Feb-2023Product Strategist /Product Manager Intern
Textnow
May-2022 to Aug-2022Education
Westcliff University
Doctorate of Business Administration (DBA) in Business Administration and Management
PursuingPublication
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February, 2025
AI-driven strategic decision-making on innovation: Scalable, ethical approaches and ai agents for startups
The integration of Artificial Intelligence (AI) into strategic decision-making is transforming business landscapes, offering startups unprecedented opportunities to scale, optimize operation...
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February, 2025
AI-powered consumer segmentation and targeting: A theoretical framework for precision marketing by autonomous (Agentic) AI
Consumer segmentation and targeting are essential for precision marketing, allowing businesses to deliver personalized experiences. The article explores the transformative role of autonomous...
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February, 2025
Quantum Computing in Consumer Behavior: A Theoretical Framework for Market Prediction and Decision Analytics
Abstract: Quantum computing is transforming consumer behavior analysis and market research, introducing a paradigm shift in predictive analytics and decision intelligence. This paper present...
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January, 2025
ADVANCING AI-DRIVEN CUSTOMER SERVICE WITH NLP: A NOVEL BERT-BASED MODEL FOR AUTOMATED RESPONSES
Abstract: The study focuses on the integration of AI and NLP in the automation of customer service, and their evolution from theory to actual implementations. Building on core principles of ...
Projects
BAJA SAE INDIA 2014 BY MAHINDRA
DESIGN AND FABRICATION OF DUAL DRIVEN VEHICLE (AUTORICKSHAW)FOR PHYSICALLY CHALLENGED PERSONS
Conference/Seminar/STTP/FDP/Symposium/Workshop
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Aug 2013
Design of an optimized power generation using PZT Crystals
RMK College of Engineering and Technology ,
Chennai, Tamil Nadu, IndiaCertificates
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By : Product School
Product Manager - Software Product Management
Membership

Professional
Project Management Institute PMI
From year 2020 to Presenthttps://www.pmi.org/
Invited Position

Member at International Honors Society for business students at Westcliff University for Academic excellence
Delta Mu Delta
From year 2024 to Presenthttps://deltamudelta.org/
Honours & Awards

International Achievers Award 2024-2025
IAFINDIA
Year: 2025
International Award for Supply Chain Strategist
Global Recognition Awards (GRA)
Year: 2025Doctoral and Master Thesis Guided
IMPACT OF AI-DRIVEN SHOPPING TOOLS ON CONSUMER PURCHASING BEHAVIOR ON GEN Z IN SEATTLE
Arunraju Chinnaraju (Traditional - Quantitative Research)
Institute : Westcliff University
Area of research: Artificial Intelligence, Consumer behavior, Business Strategy and Consumer psychology
Scholar9 Profile ID
S9-022025-2109733

Publication
(4)

Article Reviewed
(0)

Citations
(0)

Network
(1)

Conferences/Seminar
(1)