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About

Arunraju Chinnaraju | AI-Driven Business Strategist | Researcher | Future Entrepreneur I am a Doctorate in Business Administration (DBA) Candidate at Westcliff University, USA, specializing in AI-driven strategic decision-making, consumer behavior analytics, and digital transformation. My research explores artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and quantum computing to enhance business innovation, optimize consumer engagement, and develop scalable, ethical AI-driven models for startups and enterprises. Beyond academia, my work extends into AI applications in business strategy, e-commerce, and enterprise intelligence, helping organizations harness AI for data-driven decision-making, automation, and personalized customer experiences. With extensive experience in supply chain consulting, ERP systems, program management, and AI-driven market intelligence, I integrate cutting-edge AI solutions with business impact. My research contributions include AI-powered consumer segmentation, predictive market analytics, explainable AI (XAI), and ethical AI governance, bridging theoretical frameworks with real-world applications. My published works focus on autonomous AI agents, AI-driven personalization, federated learning, and digital transformation strategies. Professionally, I have worked as an SAP ERP & Supply Chain Consultant at Accenture and Deloitte, managing large-scale enterprise projects, AI-powered automation, and decision intelligence systems. Currently, I am developing a hybrid AI-powered e-commerce platform, integrating autonomous AI shopping assistants, NLP-driven product discovery, and real-time price aggregation to redefine online retail. As an advocate for responsible AI adoption, I focus on AI ethics, governance, transparency, and privacy-preserving AI to ensure fair and trustworthy AI deployment. My vision is to bridge AI theory with practical business applications, shaping the future of AI-driven business intelligence and consumer analytics. I actively collaborate with industry leaders, researchers, and AI practitioners to push the boundaries of AI-driven decision-making and innovation. If you’re working on AI for business strategy, AI-driven consumer analytics, quantum AI, or ethical AI governance, let’s connect and explore new research frontiers together. 📌 Follow my research, and let’s drive the future of AI-powered business intelligence! 🚀

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Skills

Experience

Organization
Doctoral Researcher

Westcliff university

Jan-2021 to Present
Organization
Platform Product Management Intern

SAP CONCUR

Aug-2022 to Feb-2023
Organization
Product Strategist /Product Manager Intern

Textnow

May-2022 to Aug-2022

Education

University of Southern California (USC)

MS in Global Supply Chain Management

Passout Year: 2018
Velammal Engineering College

BE in Mechanical Engineering

Passout Year: 2014
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Westcliff University

Doctorate of Business Administration (DBA) in Business Administration and Management

Pursuing

Publication

  • dott image February, 2025

AI-driven strategic decision-making on innovation: Scalable, ethical approaches and ai agents for startups

The integration of Artificial Intelligence (AI) into strategic decision-making is transforming business landscapes, offering startups unprecedented opportunities to scale, optimize operation...

  • dott image February, 2025

AI-powered consumer segmentation and targeting: A theoretical framework for precision marketing by autonomous (Agentic) AI

Consumer segmentation and targeting are essential for precision marketing, allowing businesses to deliver personalized experiences. The article explores the transformative role of autonomous...

  • dott image February, 2025

Quantum Computing in Consumer Behavior: A Theoretical Framework for Market Prediction and Decision Analytics

Abstract: Quantum computing is transforming consumer behavior analysis and market research, introducing a paradigm shift in predictive analytics and decision intelligence. This paper present...

  • dott image January, 2025

ADVANCING AI-DRIVEN CUSTOMER SERVICE WITH NLP: A NOVEL BERT-BASED MODEL FOR AUTOMATED RESPONSES

Abstract: The study focuses on the integration of AI and NLP in the automation of customer service, and their evolution from theory to actual implementations. Building on core principles of ...

Projects

May-2013 to Feb-2014

BAJA SAE INDIA 2014 BY MAHINDRA

50000
Design and Fabrication of ALL TERRAIN VEHICLE
Sep-2013 to Apr-2014

DESIGN AND FABRICATION OF DUAL DRIVEN VEHICLE (AUTORICKSHAW)FOR PHYSICALLY CHALLENGED PERSONS

The project mainly focuses mobility for physically challenged persons either by hands or legs. Incorporation of dual steering system with a single engine is a unique feature in this vehicle.
...see more

Conference/Seminar/STTP/FDP/Symposium/Workshop

Symposium
  • dott image Aug 2013

Design of an optimized power generation using PZT Crystals

Hosted By:

RMK College of Engineering and Technology ,

Chennai, Tamil Nadu, India
secured 3rd place in designing the power generation concept by using PZT crystals.

Certificates

Project Management Professional
Project Management Professional
Issued : Jul 2019
  • dott image By : Product School
Product Manager - Software Product Management

Membership

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Professional

Project Management Institute PMI

From year 2020 to Present

https://www.pmi.org/

Invited Position

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Member at International Honors Society for business students at Westcliff University for Academic excellence

Delta Mu Delta

From year 2024 to Present

https://deltamudelta.org/

Honours & Awards

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International Achievers Award 2024-2025
Awarded by:

IAFINDIA

Year: 2025
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International Award for Supply Chain Strategist
Awarded by:

Global Recognition Awards (GRA)

Year: 2025

Doctoral and Master Thesis Guided

IMPACT OF AI-DRIVEN SHOPPING TOOLS ON CONSUMER PURCHASING BEHAVIOR ON GEN Z IN SEATTLE
Research Scholar:

Arunraju Chinnaraju (Traditional - Quantitative Research)

Institute : Westcliff University

Area of research: Artificial Intelligence, Consumer behavior, Business Strategy and Consumer psychology

Scholar9 Profile ID

S9-022025-2109733

Publication
Publication

(4)

Review Request
Article Reviewed

(0)

Citations
Citations

(0)

Network
Network

(1)

Conferences
Conferences/Seminar

(1)