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About
Arunraju Chinnaraju | AI-Driven Business Strategist | Researcher | Future Entrepreneur
I am a Doctorate in Business Administration (DBA) Candidate at Westcliff University, USA, specializing in AI-driven strategic decision-making, consumer behavior analytics, and digital transformation. My research explores artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and quantum computing to enhance business innovation, optimize consumer engagement, and develop scalable, ethical AI-driven models for startups and enterprises.
Beyond academia, my work extends into AI applications in business strategy, e-commerce, and enterprise intelligence, helping organizations harness AI for data-driven decision-making, automation, and personalized customer experiences. With extensive experience in supply chain consulting, ERP systems, program management, and AI-driven market intelligence, I integrate cutting-edge AI solutions with business impact.
My research contributions include AI-powered consumer segmentation, predictive market analytics, explainable AI (XAI), and ethical AI governance, bridging theoretical frameworks with real-world applications. My published works focus on autonomous AI agents, AI-driven personalization, federated learning, and digital transformation strategies.
Professionally, I have worked as an SAP ERP & Supply Chain Consultant at Accenture and Deloitte, managing large-scale enterprise projects, AI-powered automation, and decision intelligence systems. Currently, I am developing a hybrid AI-powered e-commerce platform, integrating autonomous AI shopping assistants, NLP-driven product discovery, and real-time price aggregation to redefine online retail.
As an advocate for responsible AI adoption, I focus on AI ethics, governance, transparency, and privacy-preserving AI to ensure fair and trustworthy AI deployment. My vision is to bridge AI theory with practical business applications, shaping the future of AI-driven business intelligence and consumer analytics.
I actively collaborate with industry leaders, researchers, and AI practitioners to push the boundaries of AI-driven decision-making and innovation. If you’re working on AI for business strategy, AI-driven consumer analytics, quantum AI, or ethical AI governance, let’s connect and explore new research frontiers together.
📌 Follow my research, and let’s drive the future of AI-powered business intelligence! 🚀
Skills & Expertise
Artificial Intelligence
Product Management
Leadership
Program Management
Project Management
ERP
SAP
Supply Chain Management
Business Administration
Business strategy
Quantum Computing
AI Generalist
Customer Service
Business strategy
Quantum Computing
AI Generalist
Customer Service
Research Interests
No research interests added yet.
Connect With Me
Experience
Doctoral Researcher
- Doctorate in Business Administration (DBA) – Business Intelligence & Analytics I am currently pursuing a Doctorate in Business Administration (DBA) with a concentration in Business Intelligence and Analytics, where my research focuses on AI-driven consumer behavior trends in e-commerce. Through my work, I aim to develop scalable and ethical AI-driven strategic decision-making models that enhance business transformation and digital commerce innovation.
Platform Product Management Intern
- Optimized API Performance Metrics for SAP Concur App Center QBR/MBR/MYR reporting accuracy & insights in App Center. Deployed API Strategy KPI Dashboard streamlining API call management and informing data-driven decisions.
Product Strategist /Product Manager Intern
- Developed & Deployed Data-Driven Product Recommendations, directing market research and iOS feature development, yielding $4M cost savings and enhanced consumer experience, and increased customer engagement through optimized VOIP offerings.
Education
Westcliff University
University of Southern California (USC)
Velammal Engineering College
Projects
BAJA SAE INDIA 2014 BY MAHINDRA
Design and Fabrication of ALL TERRAIN VEHICLE
DESIGN AND FABRICATION OF DUAL DRIVEN VEHICLE (AUTORICKSHAW)FOR PHYSICALLY CHALLENGED PERSONS
The project mainly focuses mobility for physically challenged persons either by hands or legs. Incorporation of dual steering system with a single engine is a unique feature in this vehicle.
Conferences & Seminars (1)
Design of an optimized power generation using PZT Crystals
secured 3rd place in designing the power generation concept by using PZT crystals.
Certificates & Licenses (2)
Product Manager - Software Product Management
Project Management Professional
Project Management Professional
Awards & Achievements (2)
🏆 International Award for Supply Chain Strategist
Description
🏆 International Achievers Award 2024-2025
Description
Thesis Guided (1)
IMPACT OF AI-DRIVEN SHOPPING TOOLS ON CONSUMER PURCHASING BEHAVIOR ON GEN Z IN SEATTLE
Institution: Westcliff University
Professional Memberships (1)
Project Management Institute PMI
Country: United States
Invited Position (1)
Member at International Honors Society for business students at Westcliff University for Academic excellence
Publications (4)
Abstract: The study focuses on the integration of AI and NLP in the automation of customer service, and their evolution from theory to actual implementations. Building on core principles of AI, such a...
The integration of Artificial Intelligence (AI) into strategic decision-making is transforming business landscapes, offering startups unprecedented opportunities to scale, optimize operations, and dri...
Consumer segmentation and targeting are essential for precision marketing, allowing businesses to deliver personalized experiences. The article explores the transformative role of autonomous AI agents...
Quantum computing is transforming consumer behavior analysis and market research, introducing a paradigm shift in predictive analytics and decision intelligence. This paper presents a theoretical fram...
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