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Abstract
The automotive industry has always been at the forefront of innovation, constantly driving to create safer, more efficient, and environmentally friendly vehicles. In recent years, a new player has emerged that is poised to revolutionize the way cars are developed, manufactured, and even driven - Generative Artificial Intelligence (GenAI). This cutting-edge technology makes substantial inroads in the global automotive sector, fundamentally altering how vehicles are conceived, built, and operated. In this paper, we will explore how Generative AI is reshaping the automotive landscape across various fronts, from design and manufacturing to customer experience and sustainability.
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