A STUDY ON THE AWARENESS AND ATTITUDE OF MANAGEMENT STUDENTS TOWARDS ARTIFICIAL INTELLIGENCE (AI) FOR INVESTMENT WITH SPECIAL REFERENCE TO DELHI NCR

Abstract

Artificial Intelligence (AI) has emerged as a disruptive technology with the potential to revolutionize various industries, including finance and investment. This study aims to explore the awareness and attitude of management students towards AI for investment, with a specific focus on the Delhi National Capital Region (NCR) in India. By assessing the knowledge, perception, and acceptance of AI among management students, valuable insights can be gained to understand their readiness to embrace AI-based investment strategies. The research will employ a mixed-methods approach, combining quantitative surveys and qualitative interviews. The survey questionnaire will be administered to a sample of management students from different colleges and universities in Delhi NCR, using a purposive sampling technique. The questionnaire will assess various dimensions such as knowledge of AI, awareness of AI-based investment tools, perception of AI's impact on investment decision-making, and overall attitude towards adopting AI in investment practices. In addition to the survey, semi-structured interviews will be conducted with a subset of participants to delve deeper into their perceptions, concerns, and expectations regarding AI for investment. These interviews will provide valuable qualitative data to complement the quantitative findings, enabling a comprehensive analysis. Data analysis will involve descriptive statistics, non-parametric test and thematic analysis of the survey responses and interview transcripts. The findings will be presented through charts, tables, and narratives to provide a clear understanding of the awareness and attitude of management students towards AI for investment in Delhi NCR. The study's results are expected to contribute to the existing literature by shedding light on the level of awareness and the mindset of management students regarding AI for investment. The insights gained will be useful for educational institutions, policymakers, and industry practitioners to design effective training programs, curricula, and policies related to AI adoption in the investment domain.