A STUDY ON SUSTAINABLE ENTREPRENEURSHIP AND ECONOMIC GROWTH OF INDIA

Abstract

“Sustainable entrepreneurship has gained significant traction in India, contributing to economic growth, employment generation, and environmental sustainability. This paper explores the impact of sustainable entrepreneurship through various metrics, revealing that the sector has created over 300,000 direct and indirect jobs and positioned India as a global leader in renewable energy with an installed capacity exceeding 100 gigawatts (GW). Furthermore, sustainable initiatives are addressing critical challenges in waste management, with startups developing innovative solutions to handle the country's 62 million tons of municipal solid waste annually. Additionally, eco-tourism is flourishing, promoting responsible travel practices while preserving India's rich natural heritage. Despite these advancements, sustainable entrepreneurs face challenges including funding difficulties, regulatory hurdles, inadequate infrastructure, and market access issues. This paper also discusses key policies and programs that support sustainable entrepreneurship, such as government incentives, green funding mechanisms, and educational initiatives. The findings highlight the necessity of streamlined regulatory frameworks, improved funding mechanisms, and enhanced cultural support for entrepreneurship to foster a thriving ecosystem. By leveraging these strategies, India can bolster sustainable entrepreneurship, ultimately promoting economic resilience, environmental health, and social equity”.