A Case Study on Green Marketing : A Global Emergency in Modern World
Abstract
Green marketing can be referred to those procedures and practices of promoting products, services , strategies and initiatives that are basically eco-friendly and sustainable .Green Marketing or environmental marketing can go on to raise the required awareness among the customers of the various types of organisations about the basic impacts of their purchasing decisions on the surrounding environment and can go on to encourage the prospective customers to make much more eco-friendly choices that can help in reducing waste or reduce the pollutions which are currently causing a huge amount of negative impact on the world as a whole .
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