About
Dr. S. Chandrasekaran, prior to joining Saveetha, he held positions at various prestigious institutions including SRM Easwari Engineering College, Galaxy Institute of Management and Dhaanish Ahmed College of Engineering. Before his academic career, he worked as a TSI at Luxor Writing Instruments. Dr. Chandrasekaran's research interests primarily lie in Marketing. He holds a Ph.D. in Marketing from Anna University, Chennai, and an M.Phil from Alagappa University. He is a University rank holder in PG and was recognized as the Best Outgoing student in UG. His academic achievements include publishing 15 articles in international journals, including Scopus, Annexure listed, and ABDC category C journals, as well as 35 articles in ISBN Edited volume book conference proceedings. Additionally, he has authored 3 teaching module books for Madras University and Published 2 books at Grin Publication, Germany. He also holds 1 German patent. His expertise extends beyond academia; he has guided research projects for students pursuing PG Diplomas and MS degrees internationally. He has participated in numerous national and international conferences, including prestigious events at IIM-Indore, as well as seminars and FDPs. He serves as an editorial member and reviewer for international journals and has contributed to consultancy work in Oman.Professionally, Dr. Chandrasekaran is a member of organizations such as the Madras Management Association, Society for Research International, and Institute for Engineering Research and Publication. He is also engaged in service activities through various organizations and has received awards for his teaching and research excellence.
Skills & Expertise
Marketing
Research
Strategic Management
Data Analysis
Management
Engineering
E-Commerce
Operations Management
IBM SPSS Statistics
Data Analysis
Information Management
Total Quality Management
Research Interests
Management
Marketing
Computer Application
Connect With Me
Experience
Education
Anna University, Chennai
Projects
Malayala Manorama - Saleathon
Sales force Internship training and online promotion. Market research for magazines and publication. 12 students along with Company executive and Staff coordinate the training. Live practical exposure on Market Segmentation, Targeting and Positioning. Apply the theory and the company executive sales training among the target consumers and gap filling.
Conferences & Seminars (1)
Data Visualization and its Business Application
No descriptions
Awards & Achievements (1)
🏆 NIF Pride of the Nation Awards
Description
Thesis Guided (2)
A STUDY ON SERVICE QUALITY OF INSURANCE PRODUCTS OFFERED BY STANDLONE HEALTH INSURANCE COMPANIES IN TAMILNADU.
Institution: Bharathidasan University
NAVIGATING DIGITAL PRODUCT DEVELOPMENT: A COMPREHENSIVE STUDY ON FEATURE PRIORITIZATION METHODS, CHALLENGES, AND PRACTICAL STRATEGIES FOR INDUSTRY PRACTITIONERS
Institution: Bharathiar University
Patents (2)
System for enhancing balanced iterative reducing and clustering using hierarchies (birch) clustering
description
*"Device for instantaneous monitoring and analysis of inventory"*
description
Publications (1)
To improve productivity and overall business performance, Enterprise Resource Planning (ERP) is one among the solutions for the Small and Medium Enterprises (Software companies) in order to face the g...
dd