Ruchi Sharma

Associate Professor at Chetanas Institute of Management & Research

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Scholar9 ID | S9-082024-0903982

Chetanas Institute of Management & Research

The National Institute of Rural Development and Panchayati Raj (NIRD&PR)

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👤 About

I am married and blessed with a Daughter. My husband is Sr. Associate Vice President, at ICICI Lombard General Insurance Company Ltd. My father, Dr. S. C. Sharma is retired Vice Principal and HOD, Commerce at CRM Jat PG College, Hisar (Haryana). He is author of 20 books related to Business Statistics and Accountancy. I am a person who enjoys the challenges of life. The drive of facing these challenges with enthusiasm and with high level of energy is what keeps me going on.

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💼 Experience

Associate Professor

Chetanas Institute of Management & Research · June 2018 - Present

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Lecturer

Chaju Ram Memorial Jat (PG) College · 2004 - 2006

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Associate Professor

School of Commerce & Management Studies, Sandip University · June 2017 - May 2018

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Assistant Professor

VBTs Institute of Management Studies - C. U. Shah University · July 2015 - June 2017

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Assistant Professor

Institute of Marketing & Management · December 2013 - June 2015

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Assistant Professor

School of Management at G. L. Bajaj Group of Institutions · January 2013 - December 2013

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Lal Bahadur Shastri Girls College of Management · July 2012 - January 2013

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Ismail National PG College, Meerut · April 2011 - December 2011

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Assistant Professor

Mody Institute of Technology and Science · November 2009 - August 2010

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SGIIT (a study centre of Guru Jambheshwar University Distance Education) · 2004 - November 2007

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🎓 Education

The National Institute of Rural Development and Panchayati Raj (NIRD&PR)

PGDSRD in · 2016

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Guru Jambheshwar University of Science and Technology

MBA in · 2011

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Guru Jambheshwar University of Science and Technology

Ph.D in · 2009

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Guru Jambheshwar University of Science and Technology

PGDCA in · 2004

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Kurukshetra University

M.com in · 2003

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Kurukshetra University

B.Com in · 2001

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🎤 Conferences & Seminars (7)

2nd International Conference on Management Sciences and Arts

Faculty of Management Studies (FMS), The Maharaja Sayajirao University of Baroda(MSUB) · Haridwar, Uttarakhand, Country · September 2008

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HSB 1st Annual National Conference on Business and Management

Haryana School of Business, Guru Jambheshwar University of Science and Technology · City , State , Country · March 2009

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3rd National Conference on Contemporary Management Research

Apeejay School of Management · City , State , Country · May 2010

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Pinnacle 2012, National Conference on, Innovative Paradigms in Contemporary Management

S.B. Jain Institute of Technology, Management & Research · City , State , Country · January 2012

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3rdInternational ConferenceonSkill Development and Technological Innovation for Economic Growth, ICST-2015

VBTs Institute of Management Studies - C. U. Shah University · City , State , Country · November 2015

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International Conference on Corporate Governance: Retrospect and Prospects, ICCG IMSGZB 2017

VBTs Institute of Management Studies - C. U. Shah University · City , State , Country · February 2017

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International Conference on, Techno Management Trends 2019

GITAM - Gandhi Institute of Technology and Management (Deemed to be University), Visakhapatnam · City , State , Country · February 2019

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📚 Publications (13)

Samriddhii: A Case of Integrated Social Entrepreneurship in Bihar

Journal: International Journal of Indian Culture and Business Management • 2019

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Perceived Influential Aspects of TV Advertising

Journal: Paradigm • 2017

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Identifying the Factors Discriminating the Consumers for their Respective Influence of Television Advertisement on Purchasing Decisions

Journal: HSB Research Review • 2017

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New Place to Market: Social Networking Sites (An Empirical Study of Female Students of Mathura)

Journal: Marketology • 2014

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Relationship between Working Capital Management and Profitability: A Comparison of Steel and Cement Industries of India

Journal: International Journals of Management, IT & Engineering • 2014

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TV Advertisements: Influence on Buying Behaviour of Consumers

Journal: Journal of Human and Work Management • 2014

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Impact of Social Competence on Development of Young Technocrats: An Appendage to Oneself

Journal: International Journal of Research in Commerce, Economics & Management • 2012

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Analysing the Impact of Television Advertisements on Buying Behaviour: An Empirical Study of Teenagers

Journal: Contemporary Researches in Business Management • 2009

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An Appraisal of FMCG Companies in Indian Rural Market: A Case Study of Eastern UP

Journal: Contemporary Researches in Business Management • 2009

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Impact of TV Advertising on Buying Behaviour of Rural and Urban Teenagers

Journal: Journal of Management Research • 2009

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A Factor Structuring of the TV Advertising Impact on Buying Decisions of Male and Female Teenagers

Journal: Business Analyst • 2009

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Gender and Residential Background-wise Analysis of Influence of TV ads on Buying Behaviour of Teenagers

Journal: Management Insight • 2009

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The Impact of TV Advertising on Buying Behaviour: A Comparative Study of Urban and Rural Teenagers

Journal: JK Journal of Management and Technology • 2009

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Ruchi Sharma

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The National Institute of Rural Development and Panchayati Raj (NIRD&PR)

Guru Jambheshwar University of Science and Technology

Guru Jambheshwar University of Science and Technology

Guru Jambheshwar University of Science and Technology

Kurukshetra University

Kurukshetra University

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