Pratik Shukla

Scholar9 ID | S9-072025-1816728

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THE ROLE OF ARTIFICIAL INTELLIGENCE (AI) IN PERSONALIZED MARKETING- AN ANALYTICAL VIEW

Journal: International Journal of Management (IJM) • July 2025

Artificial intelligence (AI) tools greatly impact almost every sphere of human life. This paper attempts to investigate the role of AI in personalized marketing. AI altogether changes the perspective...

Ai personalization Consumer engagement Marketing strategy Data privacy Machine learning algorithm Brand promotion.

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