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P. Mohanapriya

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S9-082025-0416984

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📚 Publications (1)

CUSTOMER INSIGHTS ON THE ADOPTION OF CONSUMER DURABLE LOANS: A STUDY ON BAJAJ FINSERV IN TIRUCHIRAPPALLI DISTRICT
Journal: International Journal of Management (IJM) • August 2025
The study investigates the consumer perception of durable loans, specifically in the context of pre-purchase and post-purchase challenges. The research involved 300 respondents who were customers of B...
Consumer perception Pre-purchase problems Post-purchase problems Consumer durable loans Bajaj finserv F-test T-test Regression Awareness Customer experience +1 more
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