NJ
NITHYA J
About
I am a Professor in Commerce with over 20 years of experience, specializing in Finance, Entrepreneurship, and Business Management. My career includes 15 years in teaching, 5.6 years in industry, and 14 years in research. I hold a Ph.D., M.B.A., M.Phil., M.Com, and B.Com degree, and my work focuses on various aspects of business and management.
Skills & Expertise
Finance
Entrepreneurship
Business Management
MS Office
Tally
C++
Python
Microsoft Excel
Chat GPT
Artificial Intelligence
Digital Transformation
Blockchain
Supply Chain Management
Business Analytics
Data Analysis
Monte Carlo Simulation
Sentiment Analysis
Computer Vision
Research Interests
Artificial Intelligence
Connect With Me
Experience
Professor
Teaching: 15 Years 5-months, Industry: 5.6 Years, Research: 14 years. Specializing in Finance, Entrepreneurship and Business Management.
Education
Dr G R Damodaran College of Science/ Bharathiar University
PSG Institute of Management/Anna University
SNR & Sons College/ Bharathiar university
University of Madras
PSGR Krishnammal College for Women/Bharathiar University
Projects
Build a computer vision app with Azure Cognitive Services
Project work-creating project management tractor using Microsoft Excel
Conferences & Seminars (102)
Workshop Representing Department of Commerce CA
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National Conference on 'Indian Insurance Industry Sustainability in The Era of Globalization'
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Hands-on-Training on “Business Analytics”
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Hands-on-Training on “Business Analytics- Programming with Python
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BOOT CAMP
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Hands-on-Training on “Business Analytics- Programming with R”
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ADZAP- Club activity
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Inauguration of IQAC Cell, Commerce and Business Club
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Effective Learning Towards Elite Life
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Seminar on Commercial Priorities Vs. Tax Obligation
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Investment Awareness Programme
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Business Quiz - Club activity
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Power Seminar on Digital Divide and Role of social media
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Entrepreneurship Summit
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WOMEN'S DAY
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Income Tax
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Tally
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Digital Marketing
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Career orientation on Public Service Commission Examinations
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National Youth Day Celebrations
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Talent Hunt
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Intercollegiate Case Analysis Competition
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BIZ VIZ BPS Meet
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Technical Symposium BIZ VIZ 2025
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Entrepreneurship Teaching
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SMART GURUZ – Intellectual Rejuvenation
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Managing the Climate Change
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Innovative Teaching Methods
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FDP, Outcome Based Learning Approach in Higher Education
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Case study in LIBA's Faculty Development Program as part of the National Case Development Conference
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International Faculty Development Programme on Supply Chain 4.0
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Virtual FDP Program on ESG Framework of Business
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EMPOWERING EDUCATION FOR INNOVATION A NEP PERSPECTIVE
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FDO from TCS for the subject Accounting for BPS
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Future ready Educators: Transforming teaching and learning in the present scenario
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FDP
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ATAL FDP for 6 days
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Data Analysis Using Excel and Case Study
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Analysis of Union Budget 2022
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Design Thinking Workshop:” Leveraging the Power of Mind”
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Role of Financial institutions and services for Entrepreneurial Development
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Creating Documentaries as Tools for Teaching in Higher Education
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Indian Insurance Industry, Life Insurance Companies and Marketing Strategies, - Sustainability in The Era of Globalization
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Infusion of Environmental Concepts in Curriculum
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Corporate Governance and its Impact on Financial Performance -An Indian Perspective
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Specialized Capital, Liquidity and Customized Investment Solutions- Redefined the Startups Funding
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A New Era of Business Etiquette - An Indian Perspective
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Business Analytics and Intelligence by Department of Commerce, - Building Brands with Big Data: Redefined Business Intelligence
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Digital Transformation for Sustainable Development
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National Conference
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Financial Education- A Life Skill Under Nep
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Trade, Economics and Finance Research, Green Marketing Pressures, Problems and Practices
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International Marketing in Asia Pacific Issues and Challenges ICIM - Emerging Architype in Banking and Financial Services- A Global Insight
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Managerial Excellence
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E Banking Challenges and Opportunities in Indian Banking Sector
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Service Marketing- An Indian Scenario
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Technology and Banks Transformation, on ‘Role of Information Technology in Promotion of Banking Sector'
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An Overview of Airline Service Marketing in India
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Green Marketing An Empirical Study on Constraints and Constructive Schemes
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Management Education and Entrepreneurship in the Globalized Business Environment,
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Cashless India- Understanding Financial Technology
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India Queues in the Transition of Cashless Economy”, On ‘Cash Vs Cashless Trade: Challenges and Opportunities
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Tax Nexus - Apportionment and Throwback” In On 'Impact of Demonetization and GST on Indian Economy'
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Digital Financial Inclusion
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Insurance in the Face of Global change-The Future Proof
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Imprint Of Digital Learning In Edification: A Post- Pandemic Perspective “in” Impact of Digital Learning in Education Sector- A pandemic Perspective
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India means Business” in India Means Business-Reform, Perform and Transform
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Imprint Of Digital Learning In Edification: A Post- Pandemic Perspective
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Rural Women Empowerment Through Skill Development titled SKILL DEVELOPMENT THROUGH NEP-AN AFFIRMATIVE PRACTICEIN WOMEN EMPOWERMENT
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Sustainable Consumption and Production Practices: An Approach to Safeguard Global Economy On Weaving Sustainable Development Goals In Quality Textile And Management Education: A Forum For Exchange Of Ideas And Practices Among Stakeholders
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Finance and Banking (FIBA 2018), Credits of MSME Customers
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Significance on Joint Liability Group as Saviors of Rural Poor Students - Report on Correlation Between Corporate Strategies and Capital Structure
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Role of Management Education in Promoting Entrepreneurship in the Globalized Business Environment'-Promise of Digital Globalization and Entrepreneurship
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Sustainable Development and Green practices in MNC's - ICSDGM'20, Generation of Business Opportunity: Corporate's Sustainability Strategies
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Digital Transformation in Finance, Insurance and Corporate Sector, Awareness & Sensitivity Analysis of Digital Investment avenues
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Emerging Trends in Business Innovation and Promotional Strategies
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Skills Development for Sustainable Growth and Empowerment - Role of Digital Technology In Transforming Skill- A Futuristic View
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Data driven Sustainable Business Practices during Turbulent times
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Fintech: Digital Transformation of Financial Services - ICF2023
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Cyber threats - New Challenges for Insurance
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Global Competitiveness via Artificial Intelligence- The strategies of MSME's Business Development
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Industry 5.0 with MSME Technology Development Centre “AI Enhanced Decision making process- A study on Collaborative Business Development
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Monte Carlo simulation with risk bands and sentiment analysis of recent news predicting IT stock performance
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India – Malaysia Bilateral Relations in the 21st Century
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An Empirical Study on Constraints and Constructive Schemes- Green Marketing
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Green Marketing Pressures, Problems and Practices in Trade, Economics and Finance
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International Marketing in Asia Pacific-Issues and Challenges, Emerging Archetype in Banking and Financial Services- A Global Sight
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Business and Innovation
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Insurance in the Face of Global change-The Future Proof
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India Means Business-Reform, Perform and Transform
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Skills Development for Sustainable Growth and Empowerment, Paper titled Role Of Digital Technology In Transforming Skill- A Futuristic View
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Imprint of Digital Learning In Edification: A Post-Pandemic Perspective “in an on” Impact of Digital Learning in Education Sector- A pandemic Perspective
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Rural Women Empowerment Through Skill Development titled Skill Development Through Nep-An Affirmative Practice In Women Empowerment
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Sustainable Consumption and Production Practices: An Approach To Safeguard Global Economy on Weaving Sustainable Development Goals in Quality Textile and Management Education: A Forum for Exchange Of Ideas and Practices Among Stakeholders
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A Study on Digital Financial Services In E-Commerce
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Vision Viksit_Bharat@2047 - Building a Future- Ready Business Ecosystem -Transforming Lives: Support Systems In The Economic Empowerment of Transgender Entrepreneurs
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India – Malaysia Bilateral Relations in the 21st Century - CiiT Publication
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Harnessing AI, Innovation & Technology: A pathway to Economic Transformation & Sustainable Development In India- titled “Workforce Transformation & Digital Skills for an AI driven Economy”
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Harnessing AI, Innovation & Technology: A pathway to Economic Transformation & Sustainable Development In India- titled “Sustainable Development in India”
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Harnessing AI, Innovation & Technology: A pathway to Economic Transformation & Sustainable Development In India- titled “AI powered Innovation in Public Services Industries “
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Certificates & Licenses (19)
Educational Leadership
Introduction to Business Analysis Using Spreadsheets: Basics
AICTE Evaluated course - Entrepreneurship Awareness program
AICTE Evaluated 2-week PATENT Course
Chat GPT for FINANCE
Getting started with GEMINI
Chat GPT for HR
Management Studies Minor in Management
Create a financial statement using Microsoft Excel
Introduction to Microsoft Excel
Digital Transformation Insights-Finance, Accounts, Accounting and IT Functions
Python
Innovation Through Design: Think, Make, Break, Repeat
Microsoft Azure AI Fundamental
Digital Teaching Techniques
C++
Tally
MS office
Type writing Lower -English
Awards & Achievements (1)
🏆 Excellence in Research and Publication Award
Description
Professional Memberships (3)
Patents (2)
Blockchain -Integrated Supply chain System for Sustainable
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Market Dynamics of Collective Ignorance and Spiraling
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Invited Position (3)
Chief Guest & Resource Person
Resource Person
DC member
Role in Research Journals (5)
Editorial Board Member
Editorial Board Member
IJRTBEM
Editorial Board Member
IJIRT
Editorial Board Member
IJSDR
Reviewer
Publications (47)
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