About
An Academician, Author, Patent holder and innovator, Editor and Researcher, with over 15 years of experience in higher education. As a Senior Assistant Professor of Commerce at Gargaon College (Autonomous), Assam, my work lies at the intersection of Marketing, Consumer Behavioural Psychology, Customer Engagement, entrepreneurship, Tourism, and Artificial Intelligence. My mission is to bridge academic research with real-world challenges through impactful publications, books, patents, interdisciplinary collaborations, and mentorship. I am passionate about developing future-ready knowledge, fostering innovation, and contributing to policy, business, and society through meaningful research.
Skills & Expertise
Experienced academic and researcher specializing in Marketing
Digital Marketing
Outcome-Based Education (OBE)
AI-enabled teaching and research
project supervision
Research Interests
Customer Engagement
Consumer Behavior
Connect With Me
Experience
Senior Assistant Professor
Education
Assam University, Silchar
Publications (3)
The contemporary workplace demands continuous learning, agility, and behavioral adaptability, shifting the foundations
of what is traditionally understood as “talent.” While ability—encompassing ski...
Music is widely recognized as an important contributor to emotional health, social relationships, and personal identity. Although a substantial body of research has examined the psychological benefits...
The accelerating integration of Artificial Intelligence (AI) into internal auditing is reshaping assurance practices
through continuous auditing, advanced analytics, and predictive risk assessment....
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