MS

Maitri Shah

Assistant Professor at GLS University, Ahmedabad
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14 Publications
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👤 About

Skills & Expertise

MS DOS Windows XP MS-OFFICE

Research Interests

Liaison Client Servicing Public Relation Management Teaching Event Management Team Activities Academic Curricular Careers Discipline Anti-Ragging Press & Publicity Advertising Poster Design Film Making Research Networking Recruitment Rural Market Strategies Challenges Opportunity Customer Relationship Sales Promotion Consumer Buying Decision Retail Stores Image Impulsive Buying Self-Efficacy Employee Commitment Employer Branding Talent Retention Reforms Innovation Data bases e-content Textbook Reviewing

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💼 Experience

Assistant Professor

GLS University, Ahmedabad · June 2017 - Present
  • Observer for Summer Exam-2018 Part of Faculty of Department Teaching in MBA, PGDM & IMBA Students.

Academic Inspection Committee

Gujarat Technological University (GTU) · May 2017 -
  • Appoints in Academic Inspection Committee at C. K. Shah Vijapurwala Institute of Management (705) had to co-ordinate the whole inspection and act as a convener of the Committee.

Academic Inspection Committee

Gujarat Technological University (GTU) · April 2018 -
  • Appoints in Academic Inspection Committee at Indu Management Institute (719) had to co-ordinate the whole inspection and act as a convener of the Committee.

Assistant Professor

Ahmedabad Institute of Technology · August 2013 - December 2015
  • Managing the Institute Discipline Decorum. Teaching in MBA & BE Students. Coordinator of Industrial Visit. Event - Technosparx 26th to 28th Feb, 2015, as a member of Stage Committee. Faculty Coordinator in Event Business Quiz 2014.

Lecturer

Shri Vaishnav Group of Institution, SVIM, Indore. · February 2007 - January 2013
  • Maintained and improved the quality of the courses being taught. Arrangement of class team activities and assignments. Advising students on matters regarding academic, curricular and careers. Participated in different departmental and college committees. Departmental work like Time Table preparation, Class Arrangement, Internal Exams, Exam form approval, Submission and other such academic activities. Member of Anti - Ragging and Discipline Committee. Events and Participation at Shri Vaishnav Group of Institution, Indore Member of Curricular Aspect I, Students' Welfare Committee & Cultural and Sports Committee for NAAC, SVIM, Indore. Member of Press & Publicity Committee at SVIM National Conference in year 2009, 2010, 2011, SVIM, Indore. Coordinator of AD Mad Show, EVA day BBA department, Poster Competition on Advertising, SVIM, Indore. Organizing educational Trip for the Students, SVIM Indore Participated in Career Fair organized by Dainik Bhaskar at Khel Prashal, Indore. Attended 2 days film making workshop during MBA at Ramoji Film city, Hyderabad (A.P.), 29th to 30th September04.

Client Servicing & Public Relation

The Communion Advertising & Design Studio, Indore. · April 2006 - January 2007
  • Played a Liaison role between number of clients like Hotel Sayaji, Infobeans, Punjabi Saraf Jewellers, Yamini Beauty Salon, IPS Academy, Nayan Optics, and Dishant.com website and others. The tasks performed were related to the advertisements, Press conferences and conducted events for the clients.

Client Servicing & Public Relation

Purple focus Pvt. Ltd., Indore · November 2005 - March 2006
  • Worked with the various clients such as conducting an IMA Convention on behalf of Purple Focus Pvt. Ltd. Managed the task of pre-planning & post planning of Rotary Jal Marathon, taking care of advertisements of Eicher Motors.

🎓 Education

Devi Ahilya Vishwa Vidhyalaya. Indore (M.P)

Ph.D in Management · 2015

Devi Ahilya Vishwa Vidhyalaya. Indore (M.P)

MBA in Advertising & Public Relation · 2005

Devi Ahilya Vishwavidhyalay, Indore (M.P.)

B.Sc. in Computer Science · 2003

P.M.B Gujarati Science College

in ·

🚀 Projects

Green & Developed Indore
Agency Name: ||
Prepared a Documentary on Green & Developed Indore named as Chitrankan in MBA Semester II.
AIMA-INFOSYS National Student Management Games-2004
Agency Name: ALL INDIA MANAGEMENT ASSOCIATION ||
Participated in Management Quiz AIMA-INFOSYS National Student Management Games-2004 Organized By ALL INDIA MANAGEMENT ASSOCIATION at Prestige Institute of Management & Research in III Semester.
Agency Name: ||
Poster design for a literacy organization, (State Resource Center for adult education) in 2 days workshop with Ismail Lehri (Cartoonist in Dainik Bhaskar) in MBA Semester II.
Child Labour
Agency Name: ||
Poster design for Child Labour, in MBA Semester II.
Story board (Kids care Insurance)
Agency Name: ||
Story board (Kids care Insurance), in MBA Semester II.
Ad Campaign (Insurance)
Agency Name: ||
Ad Campaign (Insurance) in MBA Semester I.
SVIM (Shri Vaishnav Institute of Management)
Agency Name: ||
Created a Website of SVIM (Shri Vaishnav Institute of Management) a part of Internet Marketing (Subject) for partial fulfillment of Master of Advertising & Public Relations Management 4th Semester.
Rasna Softdrink
Agency Name: ||
Worked on Campaign Planning Rasna Softdrink for partial fulfillment of Master of Advertising & Public Relations Management 4th Semester.
Brand images of Lakhani & Liberty Footwears
Agency Name: ||
Comparative Study on Brand images of Lakhani & Liberty Footwears for partial Fulfillment of Master of Advertising & Public Relations Management 3rd Semester.
Water recharging system
Agency Name: ||
Marketing Research on Water recharging system for partial fulfillment of Master of Advertising & Public Relations Management 2nd Semester.

🎤 Conferences & Seminars (3)

Advances in Theory, Research and Practices in Management (GLSU-ATRPM 2017)
Faculty of Management, GLS University, Ahmedabad · City , State , Country · September 2017
PrCON-2012
Prestige Institute of Management, Dewas · City , State , Country · February 2012
Developing Strategies for Organization in Global Economies: Prospects, Issues & Challenges
GLSU-ATRPM 2019
FOM, GLS University, Ahmedabad · City , State , Country · February 2019

🏅 Certificates & Licenses (2)

Orientation/Induction for newly Recruited Faculty members
Event: Faculty DevelopmentProgramme(FDP) · GLS Campus, Law Garden · Issued on August 2017
Understanding Different data bases and e-content
Event: FDP · GLS University, GlS Centre For Research And Development (GLSCRD) · Issued on December 2017

📚 Publications (14)

Journal: International Journal of Management and Commerce Innovations • October 2018
Journal: Midas Touch International Journal of Commerce, Management and Technology • October 2013
Journal: International Refereed Research Journal of Management, ARASH (A Journal of ISMDR) • January 2012
Journal: Journal of Marketing & Communication • January 2011
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