KJ

Krishnakumar Jayachadran

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📚 Publications (1)

The Impact of CRM and eCRM on Customer Retention and Profitability
Journal: International Journal of Computer Science and Information Technology Research • December 2022
Customer Relationship Management (CRM) has evolved into a critical strategy for businesses aiming to enhance customer satisfaction, retention, and profitability. This paper explores the conceptualizat...
Customer relationship management (crm) Electronic customer relationship management (e-crm) Customer retention Customer loyalty Marketing strategies Data-driven insights Customer satisfaction Business profitability Capacity management
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