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Sri Ramakrishna College of Arts & Science
Apr-2021 to Apr-2024Student
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A study on consumer satisfaction towards online shopping with reference to Coimbatore City
Jan-2024 to Apr-2024
₹1500
Funded by IJCRT
This study investigates customer satisfaction towards online shopping products in Coimbatore City,
aiming to provide insights into the dynamics of the local online retail market. Through demographic analysis
and examination of purchasing habits, the study explores factors influencing satisfaction levels among
consumers. Findings reveal the dominance of smartphones for shopping and the popularity of platforms like
Amazon and Flipkart. Demographic profiles highlight diverse consumer backgrounds, shaping preferences
and behaviours. Key factors impacting satisfaction include product variety, pricing, delivery speed, payment
options, website usability, and customer service. While certain aspects receive positive feedback, areas for
improvement such as delivery speed and customer service are identified. The study offers suggestions for
enhancing the online shopping experience, including optimizing delivery speed and payment options. These
findings provide valuable insights for businesses and policymakers seeking to improve customer satisfaction
and drive growth in the digital marketplace of Coimbatore City.
...see more
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Conference/Seminar/STTP/FDP/Symposium/Workshop
A study on consumer satisfaction towards online shopping with reference to Coimbatore City
FDP Apr 2024
Hosted By:
Sri Ramakrishna College of Arts & Science ,
Coimbatore, Tamil Nadu, IndiaThis study investigates customer satisfaction towards online shopping products in Coimbatore City,
aiming to provide insights into the dynamics of the local online retail market. Through demographic analysis
and examination of purchasing habits, the study explores factors influencing satisfaction levels among
consumers. Findings reveal the dominance of smartphones for shopping and the popularity of platforms like
Amazon and Flipkart. Demographic profiles highlight diverse consumer backgrounds, shaping preferences
and behaviours. Key factors impacting satisfaction include product variety, pricing, delivery speed, payment
options, website usability, and customer service. While certain aspects receive positive feedback, areas for
improvement such as delivery speed and customer service are identified. The study offers suggestions for
enhancing the online shopping experience, including optimizing delivery speed and payment options. These
findings provide valuable insights for businesses and policymakers seeking to improve customer satisfaction
and drive growth in the digital marketplace of Coimbatore City.
...see more
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REVIEWER
Issued on:
Apr 2024
Issued By:
IJCRT
Event:
Research
Reviewer
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Membership
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Sri Ramakrishna College of Arts & Science
From year 2021 to 2024![Invited Position Invited Position](https://scholar9.com/assets/images/position.png)
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Doctoral and Master Thesis Guided
A Study On Customer Satisfaction Towards Online Shopping With Reference To Coimbatore City
Research Scholar:
KARTHIKEYAN N
TraditionalArea of research: Marketing
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