About
If your D2C brand is struggling to stand out or convert mobile traffic, you're not alone - mobile commerce hit $5.3 trillion in 2024, yet most stores still deliver outdated experiences.
I’ve spent over a decade transforming how D2C brands grow online. From launching Shopify stores to building conversion-boosting mobile apps, I’ve helped 50+ brands across 15+ countries grow revenue, increase retention, and unlock real ROI.
My approach combines deep ecommerce experience with PMP-backed project discipline and platform expertise. Whether you're scaling with Shopify Plus or exploring omnichannel strategies, I’ve likely tackled the challenge you’re facing.
Let’s make your Shopify presence future-ready - faster, smarter, and mobile-first.
Ready to launch or optimize your ecommerce app? Let’s connect.
Skills & Expertise
Shopify
Mobile App Development
Product Development
Salesforce
Research Interests
Artificial Intelligence (AI)
Quantum cryptography
ecommerce websites
Connect With Me
Experience
Senior Project Director
• Manage and optimize e-commerce operations, including CRO, lead generation, product pages, inventory, and user experience.
• Identify and engage new clients; draft tailored proposals for platforms like WordPress, Shopify, Salesforce, and Flutter-based mobile apps.
• Maintain consistent client communication, sharing updates and addressing concerns promptly.
• Prepare clear reports and progress updates to keep stakeholders informed.
• Use tools like Jira, Basecamp, and Trello to organize tasks and manage project workflows.
• Lead A/B testing initiatives to improve performance for top brands like L'Oréal Canada.
• Keep project plans updated to reflect real-time changes and progress.
• Create detailed project plans, process flows, use cases, future-state diagrams, and both functional and technical specs.
Project Manager
• Oversee and optimize e-commerce functions, including conversion rate optimization, lead generation efforts, webpage and product management, inventory maintenance, and ensuring seamless user flow and customer experience.
• Proactively identify and cultivate new client relationships, preparing comprehensive proposals for e-commerce requirements across platforms like WordPress, Shopify, NationBuilder, Magento, and mobile applications utilizing Flutter technology.
• Maintain regular communication with clients, providing updates on project progress and addressing any concerns or inquiries promptly.
• Prepare accurate reports and status notifications, ensuring stakeholders are well-informed about project milestones and deliverables.
• Utilize project management tools such as Jira, Basecamp, and Trello to create project tasks and maintain comprehensive to-do lists.
• Drive AB-testing optimization initiatives for existing websites, delivering enhanced results for renowned brands such as L'Oreal Canada.
• Ensure project plans are consistently up to date, reflecting the latest developments and adjustments throughout the project lifecycle.
• Take the lead in developing project plans, process flow diagrams, use cases, current/future state diagrams, as well as functional and technical requirements.
Education
C.U.Shah University
Gujarat Technological University (GTU)
Role in Research Journals (1)
Reviewer
JETBT
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