Anusha Suhail

Scholar9 ID | S9-042025-2311360

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Socio-Economic and e-Marketing Determinants of Online Consumer Behavior in India

Journal: International Journal for Research Trends and Innovation • April 2025

This conceptual paper explores the socio-economic factors influencing online shopping behavior in India through the lens of Schiffman and Kanuk’s consumer behavior model. As internet penetration and s...

Online shopping Consumer behavior Socio-economic factors Digital literacy India Schiffman and kanuk model E-commerce strategy

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Anusha Suhail

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