Mr. Antony Akisetty

Antony Akisetty is an accomplished Data Scientist and Machine Learning Engineer, specializing in marketing analytics, data engineering, and search optimization. With a career spanning over eight years, Antony has developed a robust skill set that integrates advanced data analytics, machine learning, and marketing automation, and has a strong track record of driving business growth through data-driven insights. His expertise is complemented by an educational background that blends business management and data analytics, as well as a hands-on experience in multiple high-impact roles. Antony’s professional journey began as a Conversion Specialist and Search Specialist at Aus1Digital in Melbourne, Australia. His experience there allowed him to hone his skills in production management and search optimization. He later transitioned into a senior role at Amgen, where he served as a Senior Data Scientist. At Amgen, he played a pivotal role in optimizing data pipelines and automating ETL processes, using technologies like Apache Spark, Redshift, and Python to reduce manual workload and improve data processing efficiency. He also developed machine learning models and systems for real-time data analysis, achieving significant cost savings and efficiency improvements for the company. Antony’s ability to blend technical skills with marketing expertise became even more apparent during his time at Accuride International Inc. He initially worked as a Search Analyst and Conversion Rate Optimization (CRO) Specialist, where he was responsible for improving search experience and driving marketing performance. His role involved applying advanced data analytics to improve search algorithms and refine customer targeting strategies. In later years, he assumed a dual role as Data Scientist/ML Engineer, where he utilized machine learning algorithms to predict sales trends, optimize marketing campaigns, and detect fraud. In this position, he also designed real-time data pipelines and analytic dashboards to enable data-driven operational decisions. Antony’s leadership and technical capabilities were further showcased when he led global marketing and data analysis teams. As a Global Marketing Specialist and Marketing Data Analyst at Accuride International Europe, he employed tools such as Tableau and data integration systems to streamline marketing operations and enhance campaign performance. Antony’s academic journey includes a Master’s in Business Administration from the Quantic School of Business and Technology, with a focus on executive business strategy. He also holds a Master's in Data Analytics from Southern New Hampshire University, where he deepened his expertise in building predictive models and applying data science techniques to solve complex business problems. His ongoing work includes the development of tools and systems for enhanced search analytics. A notable project is his work on a sentiment analysis tool that uses data from online platforms, such as Twitter and online inquiries, to understand consumer sentiment and responses to marketing activities. Antony has also worked on tools to extend the availability of Google Search Console Data beyond the 90-day limit, facilitating long-term data analysis and visualization. Overall, Antony is a versatile and highly skilled professional with a proven ability to bridge the gap between data science, machine learning, and marketing, making him an invaluable asset to any organization looking to leverage data for business growth and innovation. Experienced Data Engineer and Search Analyst with a demonstrated history of working in the marketing and advertising industry. Skilled in analyzing large data sets, Search Experience Optimization, Marketing Automation, ABM, Data Analytics & BI, Strong Keyword Research, HTML, Magento, and Link Building. Strong marketing professional with a Bachelor’s Degree focused on Electrical and Electronics Engineering from Victoria University, Melbourne.

• cloud computing
• machine learning
• python
• MLOps
• PySpark
• SPARK SQL
• Tableau
• AWS Sage maker
• KAFKA
• Redshift
• MLOps
• Data Security
• Data Science
• Business Analytics
• Statistical Modeling
• Apache Spark
• Marketing Analytics
• Django
• Cluster Analysis
• Business Strategy
• Data Migration
• SaaS Development
• Golang
• ETL Automation
• Fraud Detection
• gRPC
• Data Quality Assurance
• Process Automation
• Alteryx
• Snowflake Cloud
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