Ahmad Yahya Mustafa Shaheen
About
I am an Assistant Professor of Marketing and Business Administration at the Arab Academy for Science, Technology and Maritime Transport (AACSB accredited). I teach undergraduate, MBA, EMBA, and DBA programs, specializing in strategic management, digital marketing, consumer behavior, and research methods. I publish quantitative research indexed in Scopus and Web of Science, using PLS-SEM and CB-SEM. I also work as a business consultant in Egyptian and GCC markets.
Skills & Expertise
SmartPLS
IBM SPSS
SPSS Modeler
NVivo
Python
R
Power BI
SEM (PLS-SEM)
SEM (CB-SEM)
experimental design
ARDL
time series analysis
prompt engineering
AI in marketing
machine learning for marketing
HubSpot
Marketo
Zapier
Make.com
Leonardo AI
Eleven Labs
ChatGPT
Claude
Research Interests
No research interests added yet.
Connect With Me
Experience
Assistant Professor of Business Administration
Design and teach undergraduate and graduate courses in Digital Marketing, Electronic Marketing, Marketing Research, Brand Management, Customer Relationship Management, Integrated Marketing Communication, and Consumer Behavior. Build all course materials, including syllabi, live campaign exercises using Google Analytics and SimilarWeb, social media audit projects, and AI-integrated case assignments. Embed AI tools and prompt engineering into digital marketing curricula so students design, produce, and evaluate AI-assisted campaigns. Supervise graduation projects in digital marketing and consumer behavior, advising about 20 students per semester.
Adjunct Professor
Teach Procurement Management, Retail Management, Customer Relationship Management, Strategic Management, and Principles of Management. Embed quantitative methods and AI-assisted analysis into Procurement and CRM courses.
Adjunct Professor of Marketing and Strategic Management
Design and deliver MBA seminars in Strategic Management covering change management, leadership, geopolitical impact on the strategic environment, and strategic decision making. Design and deliver MBA seminars in Marketing Management covering consumer behavior, brand management, and AI in marketing. Lead the MBA elective Introduction to Digital Marketing and the MBA major Starting Up a New Business: Business Plan.
Resource Person, Research and Case Writing Training Program
Delivered lectures across a 30-hour, 10-day international training program for faculty and researchers on research writing methodology, manuscript development, and case writing.
Adjunct Professor
Teach Marketing for Small Businesses, Digital Marketing, and Services Marketing at undergraduate level. Teach Marketing in a Dynamic Environment to master's students; conduct doctoral seminars and thesis mentoring in Consumer Behavior.
Education
Arab Academy for Science, Technology and Maritime Transport (AACSB Accredited), Alexandria
Arab Academy for Science, Technology and Maritime Transport (AACSB Accredited), Alexandria
Arab Academy for Science, Technology and Maritime Transport (AACSB Accredited)
Conferences & Seminars (1)
International Conference on Sustainable Business and Technology (ICSBT Cairo 2025)
No descriptions
Invited Position (1)
Resource Person
Role in Research Journals (1)
Guest Editor
IET
Publications (3)
Autoregressive distributed lag analysis of annual Moroccan data from 1993 to 2020, examining carbon
dioxide emissions, renewable energy consumption, foreign direct investment, government spending, a...
Descriptive-explanatory survey of 633 social media users testing how influencer content value
dimensions and influencer credibility affect purchase intention among young Egyptian adult consumers.
Descriptive-explanatory survey of 633 social media users testing how influencer content value dimensions and influencer credibility affect purchase intention among young Egyptian adult consumers
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