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Abhishek Kumar

Associate Professor at Shobhit Institute of Engineering and Technology (Deemed to be University)
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👤 About

Skills & Expertise

CRM Digital Marketing Retail Management Sales Management Marketing Management Business Environment

Research Interests

Creativity Insight Smart working Honesty Risk taking Service Team work Cooperation Communication Relationship building Research

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💼 Experience

Associate Professor

Shobhit Institute of Engineering and Technology (Deemed to be University) · January 2013 - Present
Working with Shobhit Institute of Engineering and Technology (Deemed to be University), Meerut since -2013 as an Associate Professor in School of Business Studies.

Public Relation Officer (Additional Responsibility)

Shobhit Institute of Engineering & Technology, Meerut · January 2016 -
As a (Additional Responsibility) working with Shobhit Institute of Engineering and Technology (Deemed to be University), Meerut as an Public Relation Officer from 2016 to till date.

🎓 Education

Shobhit Institute of Engineering and Technology (Deemed to be University)

Ph.D. in Management · 2017

Shobhit Institute of Engineering and Technology (Deemed to be University)

M.Phil. in Management · 2013

Galgotias College of Engineering & Technology (GCET)

MBA in Marketing & IT · 2012

IIMT Engineering College, Meerut

BCA in · 2010
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🎤 Conferences & Seminars (13)

Understanding the ongoing Economic Slowdown
School of Business Studies, University of Calicut · City , State , Country · September 2019
Psychology today and the road ahead
SYMBIOSIS CENTRE FOR BEHAVIOURAL STUDIES · City , State , Country · November 2018
Participated and organized One day National Conference on Psychology today and the road ahead 22 November 2018 Organized by Centre for Psychology and Human Behavior, School of Business Studies, Shobhit Deemed University, Meerut.
World Economy By 2030
School of Business Studies Shobhit University Meerut · City , State , Country · November 2018
Organized a Two day International Conference on World Economy By 2030,27-28 November 2018 Organized by School of Business Studies Shobhit University Meerut in collaboration with University of Zagreb, Croatia and University of Pula, Croatia as a co-organizing Secretaries.
Emerging Trends in Science, Engineering Technology and Management Research and Development (CICON-2015)
School of Business Studies, Shobhit Deemed University · City , State , Country ·
Entrepreneurship
School of Business Studies, University of Calicut · City , State , Country ·

👨‍🎓 Thesis Guided (6)

Study on consumer buying behavior of sports shoes in national capital region.
Name: Ashok Kumar Sahai || Type: Ph.D.
Institution:
An analysis of effectiveness of promotional strategies of pharmaceutical industry (with special reference to Meerut, Bareilly and Muzaffarnagar districts of western Uttar Pradesh)
Name: Gaurav Shishodia || Type: Ph.D.
Institution:
An empirical study of online buying behavior of footwear customer in India
Name: Naresh Kumar || Type: Ph.D.
Institution:
A study on determinants of consumer buying behavior with reference to Indian footwear retail sector
Name: Kamal Singh || Type: Ph.D.
Institution:
Impact of social media marketing on performance of micro and small businesses
Name: Veeresh Verma || Type: M.Phil.
Institution:

📚 Publications (7)

Journal: International Journal of Current Microbiology and Applied Sciences • November 2019
Journal: RESEARCH REVIEW International Journal of Multidisciplinary • May 2019
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