About
My vision is to work with creativity and insight with good organizations in the area of Research and Development for the betterment of self and others on the belief of smart working, honesty, risk taking, service, team work and cooperation.
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Experience
Associate Professor
Shobhit Institute of Engineering and Technology (Deemed to be Universi...
Jan-2013 to PresentPublic Relation Officer (Additional Responsibility)
Shobhit Institute of Engineering & Technology, Meerut
Jan-2016 to Jan-1970Education
Shobhit Institute of Engineering and Technology (Deemed to be Universi...
Ph.D. in Management
Passout Year: 2017Shobhit Institute of Engineering and Technology (Deemed to be Universi...
M.Phil. in Management
Passout Year: 2013Galgotias College of Engineering & Technology (GCET)
MBA in Marketing & IT
Passout Year: 2012Publication
Impact of Social Media Marketing on small Scale Businesses
Journal : Research Review Journals
The influence of recent technological advancement on footwear retail sector of india
Journal : JETIR
The changing Dynamics in the inter related matrix between CRM parameters versus Demographic factors enhancing in business of Retail industry:An explor...
Journal : Glittering Glimpse
The Study of Growth Trend in Retail Sector in India
Journal : Pezzottaite Journals
The Components of Fitment Survey Method for Atomotive Industry
Journal : International journal for research in engineering application and management (IJREAM)
Conference/Seminar/STTP/FDP/Symposium/Workshop
- Jan 2020
Understanding Sports Shoes:A Utility Product Based on Material & Sports Science
Kasturi Ram College of Higher Education (KRCHE) ,
- Jan 2019
A Study on Digitalization Showdown in the field of footwear Retailing
Kasturi Ram College of Higher Education (KRCHE) ,
- Nov 2018
Digital Platforms for economic Growth in India
School of Business Studies, Shobhit Deemed University ,
- Nov 2018
Future of world economy
School of Business Studies, Shobhit Deemed University ,
- Nov 2018
Educational Psychology need and scope in India
Centre for Psychology and Human Behaviour, School of Business Studies, Shobhit Deemed University ,
- Jan 2013
Financial Education & Investor Awareness
School of Business Studies, University of Calicut ,
Union Budget-2015
School of Business Studies, Shobhit Deemed University ,
Emerging Trends in Science, Engineering Technology and Management Research and Development (CICON-2015)
School of Business Studies, Shobhit Deemed University ,
- Nov 2018
World Economy By 2030
School of Business Studies Shobhit University Meerut ,
- Nov 2018
Psychology today and the road ahead
SYMBIOSIS CENTRE FOR BEHAVIOURAL STUDIES ,
- Sep 2019
Understanding the ongoing Economic Slowdown
School of Business Studies, University of Calicut ,
Doctoral and Master Thesis Guided
An analysis of marketing strategies for heavy commercial vehicles tyres in UP West & Uttrakhand
Lokesh Chola (M.Phil.)
Area of research:
Impact of social media marketing on performance of micro and small businesses
Veeresh Verma (M.Phil.)
Area of research:
A study on determinants of consumer buying behavior with reference to Indian footwear retail sector
Kamal Singh (Ph.D.)
Area of research:
An empirical study of online buying behavior of footwear customer in India
Naresh Kumar (Ph.D.)
Area of research:
An analysis of effectiveness of promotional strategies of pharmaceutical industry (with special reference to Meerut, Bareilly and Muzaffarnagar districts of western Uttar Pradesh)
Gaurav Shishodia (Ph.D.)
Area of research:
Study on consumer buying behavior of sports shoes in national capital region.
Ashok Kumar Sahai (Ph.D.)
Area of research:
Scholar9 Profile ID
S9-082024-0905828
Publication
(7)
Article Reviewed
(0)
Citations
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Network
(1)
Conferences/Seminar
(13)