PRONOY CHOPRA Reviewer
25 Nov 2025 01:44 PM
Approved
1. Relevance and Originality
The paper examines the role of Business Intelligence within contemporary business environments, a topic that remains essential for organizations seeking data guided decision making. Its coverage of BI evolution, technological components, implementation factors, and emerging analytical trends demonstrates strong relevance. To enhance originality, the paper could briefly clarify the unique insight or contribution it brings to the wider BI literature.
2. Methodology
While the content provides a broad overview of key themes, it does not specify the approach used to develop the analysis. Readers may find it unclear whether the study is grounded in conceptual exploration, case based observations, literature assessment, or practical experience. Offering a brief explanation of the research method would strengthen the structural foundation of the work.
3. Validity and Reliability
The observations regarding governance, user experience, deployment strategies, and the tools involved in the analytical lifecycle appear consistent with current industry practices. However, without reference to supporting evidence or evaluation methods, it is difficult to determine the reliability of these insights. Noting the type of material or analysis that informed the study would help reinforce its credibility.
4. Clarity and Structure
The content is written clearly and organizes ideas in a coherent sequence, starting from BI progression and moving toward functional uses and future trends. Despite this clarity, the breadth of coverage results in a dense presentation. The narrative would benefit from slightly more distinct separation between the historical overview, implementation guidance, and emerging developments.
5. Results and Analysis
The paper outlines a wide conceptual landscape but does not point to specific findings, examples, or demonstrated outcomes. If the study includes concrete observations, sector specific patterns, or identified success factors, referencing one or two of these would make the analytical contribution more tangible. Highlighting a meaningful insight would enhance the overall impact of the work.
PRONOY CHOPRA Reviewer