ADOPTION OF DIGITAL QR CODES IN THE RESTAURANT INDUSTRY: ENHANCING EFFICIENCY AND CUSTOMER EXPERIENCE

Approved

Relevance and Originality

The research addresses a timely and relevant issue in the restaurant industry, particularly in light of the increased demand for contactless solutions during and after the COVID-19 pandemic. The focus on QR codes as a tool for enhancing operational efficiency and customer experience is original, as it highlights a specific technological adaptation that many restaurants have adopted. However, the originality could be further enhanced by exploring less common applications of QR codes beyond menus and payments, such as loyalty programs or customer feedback mechanisms.

Methodology

The methodology should detail how the research was conducted. The paper mentions case studies, but it lacks specificity regarding the selection criteria for the restaurants included in the study and how data were collected (e.g., surveys, interviews, observational data). A clearer explanation of the research design and sampling methods would strengthen the methodology. Including a diverse range of restaurant types (e.g., fast food, fine dining) would provide a more comprehensive understanding of QR code implementation across the industry.

Validity & Reliability

The validity of the findings depends on the representativeness of the case studies presented. It is crucial to ensure that the selected case studies reflect the broader trends in the restaurant industry. To enhance reliability, the study should discuss any potential biases in the selection of case studies or the interpretation of data. Additionally, using quantitative data (e.g., sales metrics before and after QR code implementation) alongside qualitative insights could bolster the reliability of the conclusions drawn.

Clarity and Structure

The article is generally well-structured, but improvements in clarity could enhance reader understanding. Some sections may benefit from clearer headings or subheadings to guide readers through the main arguments and findings. Additionally, using bullet points or tables to summarize the benefits and challenges associated with QR code technology could improve readability and help emphasize key points. Ensuring that each section flows logically into the next will further enhance the overall coherence of the paper.

Result Analysis

The analysis of QR codes' impact on restaurant operations should provide a balanced view of both benefits and challenges. While the research mentions improvements in contactless service and operational efficiency, it should also delve into potential drawbacks, such as customer resistance to technology or the need for reliable internet connectivity. Exploring customer feedback on the QR code experience would provide valuable insights into its effectiveness. Including a forward-looking discussion on the future of QR codes in restaurants, possibly in relation to emerging technologies (like augmented reality), would add depth to the analysis.