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Transparent Peer Review By Scholar9

DEVELOPING A DATA-DRIVEN ARCHITECTURE FOR IMPLEMENTING AI-ENABLED DYNAMIC PRICING STRATEGIES IN THE AUTOMOTIVE INDUSTRY

Abstract

In the Automotive Industry, dynamic pricing is used a lot to make the most money and hold off the competition. The Automotive industry is using AI to build a data-centric framework that will allow dynamic pricing. This research will look at how they are doing it. Automakers can find out about how customers act, how the market is changing, and how competitors plan to beat them by using complicated formulas and strict data collection methods. The aim of this research is to analyze how dynamic pricing protects prices in various industries, with a particular focus on its application in the automotive industry. In addition, the research will discuss about data-driven design approaches incorporating with artificial intelligence (AI), mainly how these technologies could be used to improve pricing strategies by automating choices and letting prices adjust based on the market. Important things like how to use market trends to our advantage, gather and analyze data, and understand how customers behave, and merchandise sales are the focus areas of the paper. As part of the project, AI could also be used to improve pricing methods. Some of these are prediction analytics, machine learning, and reinforcement learning. We can figure out how to make the most money and guess what prices will be in the future by using algorithms that look at past price data. Finally, the study shows that price strategies that are driven by AI and design that is driven by data can have a big impact on the automotive industry. Businesses in the Automotive industry might be able to boost competition, new ideas, and customer trust by using dynamic pricing systems and staying honest all the way through.

Swathi Garudasu Reviewer

badge Review Request Accepted

Swathi Garudasu Reviewer

25 Apr 2025 02:03 PM

badge Approved

Relevance and Originality

Methodology

Validity & Reliability

Clarity and Structure

Results and Analysis

Relevance and Originality:

The article explores a highly relevant issue in today’s tech-driven marketplace: the use of AI for dynamic pricing in the automotive industry. The focus on combining predictive analytics, machine learning, and reinforcement learning to drive pricing decisions highlights a modern and original approach. It contributes meaningfully to both AI applications and pricing strategies, though its novelty would be further enhanced by discussing industry-specific challenges or case-based insights.

Methodology:

While the research indicates a data-centric and AI-powered framework, details about the research design, algorithms used, data sources, or model validation techniques are missing. Clarifying how data was collected, what AI models were applied, and how success was measured would greatly improve the methodological robustness and transparency of the study.

Validity & Reliability:

The findings are presented with confidence, suggesting that AI-based pricing can improve competitiveness and customer trust. However, without concrete data, testing parameters, or comparative analysis, the strength of the conclusions remains limited. Including performance metrics or benchmarks would enhance the validity and allow for better evaluation of reliability across use cases.

Clarity and Structure:

The article is generally structured in a logical sequence, moving from problem identification to technological solutions. However, the language is repetitive in places and could be refined for clarity and conciseness. Organizing the content into distinct sections such as objectives, approach, findings, and implications would make the article easier to follow and more professional in tone.

Result Analysis:

The research provides a conceptual analysis of the benefits of AI in dynamic pricing, with emphasis on automation, market adaptation, and data-driven insights. Still, it lacks in-depth quantitative analysis or case-based demonstrations. Including specific results or industry scenarios would strengthen the overall impact of the findings.

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IJ Publication Publisher

Respected Ma'am,

Thank you for your feedback. We appreciate your recognition of the research's relevance and originality. We will enhance its novelty by adding industry-specific challenges and case insights.

Regarding methodology, we will clarify the research design, algorithms, and data sources for greater transparency. We also agree on the need for performance metrics and comparative analysis to strengthen the findings' validity and reliability.

We will refine the language, improve structure, and organize the content into clearer sections for better readability. Lastly, we will include quantitative data and industry examples to improve the result analysis.

Thank you again for your valuable suggestions.

Publisher

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IJ Publication

Reviewer

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Swathi Garudasu

More Detail

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Paper Category

Computer Engineering

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Journal Name

IJCRT - International Journal of Creative Research Thoughts

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p-ISSN

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e-ISSN

2320-2882

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