Psychology and Marketing (PM)

Psychology & Marketing provides a multidisciplinary platform that integrates psychology, behavioral science, and marketing analytics. The journal emphasizes empirical research and theoretical advancements that explain how consumers think, feel, and act in response to marketing stimuli. Topics commonly covered include consumer motivation, cognitive biases, brand perception, advertising persuasion, social media influence, neuromarketing, and ethical issues in marketing practices. It also highlights emerging areas such as AI-driven consumer insights and digital behavior tracking. The journal contributes significantly to both academic literature and practical business applications by offering insights that help companies design more effective marketing campaigns and improve customer satisfaction. Articles are typically data-driven and use experimental, survey-based, or modeling approaches.

Psychology and Marketing (PM) is :-

• International, Peer-Reviewed, Open Access, Refereed, consumer motivation, cognitive biases, brand perception, advertising persuasion, social media influence, neuromarketing, ethical issues in marketing practices, decision-making processes, advertising effectiveness, branding, digital marketing psychology, emotional influences on purchasing behavior , Online or Print , Monthly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0742-6046, E-ISSN: 1520-6793, Established: 1984,
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE