Journal of Consumer Research (JCR)
Journal Descriptions
Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).
Journal of Consumer Research (JCR) is :-
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International, Peer-Reviewed, Open Access, Refereed, Research, Consumer Behavior, Empirical, Theoretical, Methodological, Psychology, Sociology, Economics, Communications, Anthropology, Marketing, Econometrics, Finance, Arts, Humanities , Online or Print , Bi-Monthly Journal
- UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0093-5301, E-ISSN: 1537-5277, Established: 1970, Impact Factor: 8.6
- Does Not Provide Crossref DOI
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Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE