International Journal of Management Research and Business Strategy (IJMRBS)

International Journal of Management Research and Business Strategy (IJMRBS) is an online International Journal published half yearly. It is a peer reviewed journal aiming to communicate high quality original research work, reviews, in the fields of Marketing Management. Articles with timely interest and newer research concepts will be given more preference The Journal publishes research and review articles. The scope of the journal is to publish manuscripts relating to Marketing Management and Strategy, Marketing Research and Techniques, Sales, Distribution and Supply Chain Management, Consumer Behavior, Retail Marketing, Market Research, Advertising Management & Sales Promotion, International Marketing, Emerging and Interdisciplinary Issues, Market Segmentation, Relationship Marketing, Business Marketing, Social Marketing, Internet marketing, Branding, Customer service, Customer Behavior Analysis and any other area related to Marketing Management. It is essential that authors prepare their manuscripts according to established specifications. Failure to follow them may result in papers being delayed or rejected. Therefore, contributors are strongly encouraged to read the instructions carefully before preparing a manuscript for submission. The manuscripts should be checked carefully for grammatical, punctuation errors. All papers are subjected to peer reviewed. All articles published in this journal represent the opinion of the authors and not reflect the official policy of the Journal of International Journal of Management Research and Business Strategy (IJMRBS).

International Journal of Management Research and Business Strategy (IJMRBS) is :-

• International, Peer-Reviewed, Open Access, Refereed, Management, Bussiness , Online , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN E-ISSN: 2319-345X, Established: 2012,
• Provides Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE