International Journal of Customer Relationship Marketing and Management (IJCRMM)
Journal Descriptions
The International Journal of Customer Relationship Marketing and Management (IJCRMM) discusses critical implementation success elements for CRM, activities impacted by CRM programme usage, and resulting performance outcomes. The IJCRMM examines how CRM is used across a range of companies and sectors and assesses how it affects marketing efforts. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management. The IJCRMM's aim is to provide comprehensive, global coverage of topics related to customer relationship marketing and E-CRM, as well as carefully chosen articles in other areas of consumer behaviour. With the aim of finding best practises in the use of CRM approach and its impact on customer behaviour, emphasis is placed on the publication of publications that seek to link theory with application or critically examine real-life scenarios.
International Journal of Customer Relationship Marketing and Management (IJCRMM) is :-
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International, Peer-Reviewed, Open Access, Refereed, marketing, B2B marketing, B2C, C2C, CRM, Customer Loyalty, Customer Relationship Management (CRM), Database marketing, Enterprise resource planning (ERP), Mobile CRM, Web CRM , Online , Monthly Journal
- UGC Approved, ISSN Approved: P-ISSN E-ISSN: 9413-9886, Established: 2024, Impact Factor: 3.00
- Provides Crossref DOI
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Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE
