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International Journal of Customer Relationship Marketing and Management (IJCRMM)

Publisher :

IAEME Publication

Scopus Profile
Peer reviewed only
Scopus Profile
Open Access
  • marketing
  • B2B marketing
  • B2C

    • +8

e-ISSN :

9413-9886

Issue Frequency :

Monthly

Impact Factor :

3.00

Est. Year :

2024

Mobile :

9884798314

DOI :

YES

Country :

India

Language :

English

APC :

YES

Impact Factor Assignee :

Google Scholar

Email :

editor@iaeme.com

Journal Descriptions

The International Journal of Customer Relationship Marketing and Management (IJCRMM) discusses critical implementation success elements for CRM, activities impacted by CRM programme usage, and resulting performance outcomes. The IJCRMM examines how CRM is used across a range of companies and sectors and assesses how it affects marketing efforts. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management. The IJCRMM's aim is to provide comprehensive, global coverage of topics related to customer relationship marketing and E-CRM, as well as carefully chosen articles in other areas of consumer behaviour. With the aim of finding best practises in the use of CRM approach and its impact on customer behaviour, emphasis is placed on the publication of publications that seek to link theory with application or critically examine real-life scenarios.


International Journal of Customer Relationship Marketing and Management (IJCRMM) is :

International, Peer-Reviewed, Open Access, Refereed, marketing, B2B marketing, B2C, C2C, CRM, Customer Loyalty, Customer Relationship Management (CRM), Database marketing, Enterprise resource planning (ERP), Mobile CRM, Web CRM , Online Monthly Journal

UGC Approved, ISSN Approved: P-ISSN , E-ISSN - 9413-9886, Established in - 2024, Impact Factor - 3.00

Provide Crossref DOI

Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE

Indexing

Scopus Profile
Google Scholar
Scopus Profile
DOI Foundation

Publications of IJCRMM

  • dott image SB Vinay
  • dott image November, 2023

A SEMANTIC INTEGRATION FRAMEWORK FOR CONSOLIDATING UNSTRUCTURED FEEDBACK IN SALESFORCE KNOWLEDGE BASES

In modern customer service ecosystems, particularly within platforms like Salesforce, massive volumes of unstructured feedback—from emails, chat transcripts, surveys, and social media—re...

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