International Journal of Research in Marketing (IJRM)

Publisher :

Elsevier Science Publishers

Applied Psychology
Telecommunications
Product reviews
Database marketing
Digital marketing
Consumer privacy
Market segmentation
Brand equity

e-ISSN :

1873-8001

Issue Frequency :

Quarterly

Impact Factor :

p-ISSN :

0167-8116

Est. Year :

1984

Mobile :

204853767

Country :

Netherlands Antilles

Language :

English

APC :

YES

Impact Factor Assignee :

Google Scholar

Email :

id.elsevier@com

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute to the marketing discipline by providing high-quality, original research that advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, IJRM's target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers.