Academy of Marketing Studies Journal (AMSJ)

Academy of Marketing Studies Journal is a peer reviewed academic journal dedicated to research in marketing, business strategy, consumer studies, and related management disciplines. The journal publishes original research articles, conceptual papers, empirical investigations, and case studies addressing contemporary developments and challenges in marketing theory and practice. The journal covers a broad range of topics including consumer behavior, branding, digital marketing, advertising, strategic marketing, international marketing, social media marketing, services marketing, market analytics, retail management, integrated marketing communication, and customer relationship management. It encourages interdisciplinary approaches linking marketing with economics, psychology, information technology, and organizational management. The publication aims to provide scholars, researchers, business professionals, and educators with insights into emerging market trends, innovative marketing strategies, and evolving consumer dynamics. It supports academic discussion and practical applications relevant to modern business environments and global marketing practices.

Academy of Marketing Studies Journal (AMSJ) is :-

• International, Peer-Reviewed, Open Access, Refereed, Marketing Studies, Consumer Behavior, Digital Marketing, Advertising and Promotion, Brand Management, International Marketing, Retail Management, Business Administration, Strategic Management, Market Research, Customer Relationship Management, Social Media Marketing, consumer behavior, branding, digital marketing, advertising, strategic marketing, international marketing, social media marketing, services marketing, market analytics, retail management, integrated marketing communication, customer relationship management, It encourages interdisciplinary approaches linking marketing with economics, psychology, information technology, organizational management , Online or Print , Bi-Monthly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1095-6298, E-ISSN: 1528-2678, Established: 2008,
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE