School of Arts, Design And Humanities, Dayananda Sagar University (DSU)

The College of Journalism and Mass Communication (CJMC) at DSU aims to produce a vibrant group of industry-ready media professionals responsive to the growing intellectual needs of society, self and industry. CJMC offers a bouquet of specializatio ndustry. CJMC offers a bouquet of specializations namely Print, Television and Digital Journalism, Audio-Visual Production, Advertising and Public Relations, Social Media and Digital Marketing, etc. along with the option to pursue academic research in media and communication. The programme is designed to let the students explore their strengths over the three or four years and carve a suitable career pathway. In addition to the core courses and specializations students are taught Liberal Arts subjects including English Literature, Psychology, Sociology, Economics and Theatre, adhering to NEP, and aligned with the demands of a new-age media industry. With the government initiatives such as Make In India, Local for Global, Atmnirbhar Bharat, there is a huge impetus on design of new products and experiences. Design, therefore, is a sunrise sector presenting lucrative opportunities for Indian youth. Trans-Media, is another lucrative area that taps into the design of media in physical and digital space. It has wide applications in sectors such as printing, amination, gaming and merchandizing with each sector having immense business potential. In this context, Dayananda Sagar University initiated B.Des. programme to nurture innovators and entrepreneurs in the domains of new product development, user experience, digital and print media, animation and gaming. ...view more