RW Jones Agency

Before joining the RW Jones Agency, our people excelled as public relations professionals, tenured research faculty, award-winning broadcast and print journalists, change management consultants and brand and digital marketing experts with in-house ex and and digital marketing experts with in-house experience leading university teams. What unites us is a shared commitment to advance the reputation of higher education — one institution at a time. The RW Jones Agency is the nation’s largest and most experienced strategic consulting firm focused solely on the education space. We provide our partner institutions with the research, strategy and action they need to identify audiences, gauge public perceptions, strengthen reputations and articulate the points of distinction that set them apart. As trusted collaborators for more than 30 years, we have served hundreds of organizations across the nation — from R1 flagship and regional public universities to mid-sized private universities, small liberal arts colleges, education nonprofits and associations. Our people understand the challenges and opportunities that education leaders face. We engage to help our partners lead critical conversations, tackle issues of impact, identify and amplify their brands and make the connections that count. In September 2024, RW Jones joined EducationDynamics. This partnership allows us to further our mission of elevating the reputation of higher education by providing our partners with access to a broader range of support and expertise — while maintaining our strong history. We’re eager to move forward together in service to our clients, the industry and the modern student learner. When Richard W. “Dick” Jones founded Dick Jones Communications in 1987, the goal was to ease the burden on communications professionals at colleges and universities nationwide. What began as a public relations firm hyper-focused on media relations expanded over time — just as your teams expanded — to become a full-service strategic communications firm. Today, college and university communications offices have evolved into integrated marketing communications operations, fulfilling demands for research, strategy and action to meet the needs of their institutions. In September 2024, RW Jones joined EducationDynamics. This partnership allows us to further our mission of elevating the reputation of higher education by providing our partners with access to a broader range of support and expertise — while maintaining our strong history. We’re eager to move forward together in service to our clients, the industry and the modern student learner. Through our qualitative, quantitative and mixed-methods research, we help institutions use brand awareness and perception; price sensitivity; market viability; persona development and analysis; and data about alumni, enrollment and the broader public so you can make smarter decisions. Through strategy, we collaborate to help you analyze data, interpret insights and translate them into brand development, strategic planning and initiatives that grow reputation, increase engagement and drive revenue. Our strategies are built to help your institution prepare for the future. Through action, we execute successful strategic communications and marketing initiatives that change perceptions, raise awareness and elevate reputation. We can augment your teams, guide leaders through times of change and deliver workshops designed to help your people present well on camera, in print and in the board room. At our core, we help our partners tell their stories so that they can reach the right people, at the right times, through the right channels. Because our growth mirrors yours, we can equip you with data, analysis and insights to endow your stories with clout and inspire audiences to act. ...view more