Department of Fine Arts, KL University, Guntur

With the growing demand for creative people, applied arts and crafts has a great role to play with visual communication. It is evident that we are living in an information society, and the society is in great need for personnel to create, process, co in great need for personnel to create, process, communicate, inform and entertain people of the existing society. To serve the needs of the society, K L University has started Visual Communication in the year of 2014 with a good number of students onboard, Animation and Filmmaking as specialisation on offer. Courses such as Graphic Designing, UI/UX Designing, Design Basics, Sound Designing and Photography being the core courses. A student is given an opportunity to choose specialisation from the above two. State-of-the-art studio floors, Editing Suites, Photography Studio, Greenmat Studio, Animation lab with sophisticated computer systems that house different softwares helps for all-round development of a student. Apple Mac Machines do provide a cutting edge experience for a student to learn softwares in detail. Applied Arts and Crafts - a program that is none of its kind in India. It is started in the year of 2018 with Painting, Sculpture, Animation and Filmmaking being the specialisation. A tailor-made BFA program for a student to choose and to live career in the interested field. To be precise, students will be learning the nuances of creative arts and media studies. Art gallery, Display studio, Painting and Sculpture studio will facilitate a student to work in a healthy hassle free zone and display creative art works for art lovers, curators and critics. Sophisticated labs and studios helps Animators and Filmmakers to learn well in their respective disciplines and to excel their creative abilities. Guest Lectures, Workshops by eminent people from Industry and Academics will be a routine in the course of study. Industrial trips, field visits make a module that let students to learn empirically and effectively. In a nutshell, Whilst the core objective of the programs in the Department of Fine Arts is to make students industry-ready by imparting right knowledge with customized curriculum, but also meeting the needs of society is of paramount importance. In this tenure of degree course, which is a vast and ever expanding with unbounded ability to absorb talented man power. The course centers on digital video production and the creative applications that relate to the production of film and television programs. It examines the use of current technology for video production in general, digital filming and Animation in particular. The use of computers for editing, expertise in special effects and post-production are important elements of the course. In this programme, students would be able to produce and manage assets in a variety of media like Text, Graphic, Audio, Video, Animation, Visual Effects (VFX) and Electronic Media industries, by using a variety of technologies employed in the media industry and work effectively in the production studios. Visual Communication and Applied Arts and Crafts are the two new age programs which are designed to cater to the needs of the creative industry and meet the demand in Media and Entertainment Industry. It is evident that we are living in the age of information, where people believe in seeing things, as to simply state the truth, “Seeing is Believing and Believing in Seeing”. There is need for the trained professionals to work in the industry to inform, entertain and educate people in any given society. Media, being the fourth pillar of our country, an educated professional in the industry yield god results act be functional for the sake of society good. To speak well, you should learn and write well. To make the difference in media and entertainment industry, all you need is thorough understanding of the dynamics of media, which comes from nothing but committed and determined people. If you believe, you are creative, committed and determined, we welcome to join the league of game changers in the industry.