Yoga, Cinema, and Cuisine: Tools of India's Cultural Diplomacy in the Middle East

Abstract

This research article explores the dynamic role of cultural diplomacy in enhancing India’s relations with the Middle East, focusing on the strategic use of yoga, cinema, and cuisine. It investigates how these cultural elements serve as soft power tools to foster mutual understanding, build goodwill, and strengthen diplomatic ties between India and Middle Eastern countries. The study examines the historical context of India-Middle East cultural interactions and provides a comprehensive analysis of contemporary initiatives and their impact. The promotion of yoga, with the International Day of Yoga gaining widespread participation in the region, serves as a case study for understanding the health and wellness connections. Indian cinema, particularly Bollywood, has garnered a substantial following, influenced cultural perceptions and fostered a sense of shared entertainment values. Additionally, Indian cuisine, with its diverse flavours and culinary traditions, has become a symbol of cultural exchange and appreciation. This research utilises a mixed-methods approach, content analysis of media representations, and quantitative data from cultural exchange programs. The findings reveal that these cultural diplomacy efforts have significantly enhanced India's soft power, contributed to economic ties through tourism and cultural industries, and created a robust framework for ongoing cultural dialogue. The article concludes by discussing the implications of these findings for future cultural diplomacy strategies and the broader context of international relations.