The Role of Event and Festival Management in Economic, Social, and Cultural Development

Abstract

Events and festivals have become significant cultural and economic assets for cities and communities worldwide. This paper explores the key aspects of event and festival management, focusing on strategic planning, marketing, sponsorship, logistics, and sustainability. The study highlights how well-managed events contribute to tourism, community engagement, and economic growth. It also examines the challenges faced by event managers, including financial constraints, environmental concerns, and security risks. The research includes two tables analyzing event impact on economic growth and best practices in event management.