THE ROLE OF ADVANCED DATA ANALYTICS AND ARTIFICIAL INTELLIGENCE IN SHAPING PRECISION-TARGETED MARKETING STRATEGIES FOR PHARMACEUTICAL PRODUCTS IN COMPETITIVE MARKETS
Abstract
The integration of advanced data analytics (ADA) and artificial intelligence (AI) in marketing strategies has revolutionized pharmaceutical marketing. With a focus on precision-targeted strategies, these technologies enable pharmaceutical companies to tailor marketing campaigns, improve customer engagement, and optimize resource allocation. This paper explores the transformative impact of ADA and AI on pharmaceutical marketing in competitive markets, supported by literature, case studies, and data-driven visualizations.
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