R. MUGESHKANNAN
"The Fusion of Retailing and E-Tailing Key to Omnichannel Retailings Success".
ZENITH International Journal of Multidisciplinary Research,
vol: 6, Jan. 2016, pp: 30-36, https://scholar9.com/publication-detail/the-fusion-of-retailing-and-etailing-key-to-omnic-8182