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Paper Title

SOCIAL CHALLENGES FACED BY ELDERLY SOCIAL MEDIA USERS: A CASE STUDY IN KERALA

Keywords

  • Elderly Users
  • Social Media
  • Social Challenges
  • Scams
  • Misinformation
  • Loneliness
  • Digital Safety
  • Emotional Distress
  • Online Fraud

Article Type

Research Article

Issue

Volume : 2 | Issue : 1 | Page No : 1-13

Published On

January, 2025

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Abstract

This study explores the social media challenges faced by elderly social media users, focusing on real-life cases from Kerala. By analyzing specific incidents, this research aims to highlight the emotional, social, and cognitive toll of these digital threats, offering insights into preventive measures and strategies to empower elderly individuals to navigate social media safely. It also highlights how exposure to online fraud and deceptive content leads to emotional distress, including anxiety, embarrassment, and loss of trust, as well as behavioral changes like reduced social media engagement and reliance on family support. Using a qualitative case study approach, the research reveals that low digital literacy and misinformation, particularly related to health, heighten vulnerability among the elderly. The findings emphasize the need for digital literacy programs, stronger online security measures, and family involvement to safeguard elderly users and help them navigate the digital space more confidently

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