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Abstract
E-commerce platform has become one of the most important ways for consumers to buy goods, but due to the limitations of online shopping, its return rate is also gradually increasing. Tmall Mart as an e-commerce platform with characteristic distribution services, its reverse logistics still has some problems to be improved in terms of consumer satisfaction, logistics cost and non-contact mode. In this regard, this paper gives some optimization suggestions on changing the service management model of the platform, enhancing the awareness of reducing the cost of reverse logistics and constructing unmanned distribution reverse logistics. The aim is to guide Tmall Mart and other B2C e-commerce platforms to reform and innovate the return reverse logistics.
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