PEOPLE’S PERCEPTION TOWARDS SERVICE QUALITY WITH REFERENCE TO NUMBER OF VISIT TO THE HOSPITAL

Abstract

The hospitals touches all our lives. The hospital as an institution has been dynamic; it exists today because it meets the needs of people it serves. Today's hospitals reacting to the continue changing needs of society for better technologies, new services and greater access. This study emphasize on the number of times a people visits in the hospital and its perception for the services provide by the hospital. Sampling Unit was the peoples who visited the hospitals of Ahmedabad and Ujjain cities. Z-Test is used for the analysis of data.There is significant difference between the expectations and perceptions of Second time peoples visit in hospital towards the service quality parameters viz. Reliability, Responsiveness and Assurance. It also shows that there is a level of dissatisfaction of Second time peoples visit in hospital towards the service quality of hospitals.