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Paper Title

LEVERAGING PREDICTIVE ANALYTICS AND AI FOR REVENUE OPTIMIZATION IN ENTERPRISE ARCHITECTURE

Keywords

  • Revenue Optimization
  • Artificial Intelligence
  • Predictive Analytics
  • Enterprise Architecture

Article Type

Research Article

Issue

Volume : 16 | Issue : 2 | Page No : 1400-1415

Published On

March, 2025

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Abstract

Enterprises are leveraging predictive analytics and artificial intelligence to revolutionize revenue optimization within their solutions architecture. The integration of AI-driven systems encompasses demand forecasting engines, dynamic pricing optimization, customer intelligence frameworks, and retention strategies. These systems utilize advanced machine learning algorithms, including LSTM networks and gradient boosting models, to process real-time data streams and generate actionable insights. The implementation framework incorporates comprehensive data infrastructure requirements, focusing on robust integration layers and scalable analytics platforms. Through sophisticated feature engineering, ensemble methods, and automated intervention triggers, organizations can achieve significant improvements in customer retention, sales efficiency, and operational performance. The architecture emphasizes ethical considerations, including bias detection, fairness metrics, and privacy-preserving techniques, while maintaining high standards of data quality and model governance. This holistic approach to AI implementation enables enterprises to enhance customer experiences, optimize pricing strategies, and drive substantial revenue growth while ensuring system integrity and regulatory compliance.

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